Lead Academic Program Manager - Marketing (SLC Office)

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The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Job Description

Job Profile Summary: Lead Academic Program Manager - Marketing Programs

Join WGU's School of Business as a Lead Academic Program Manager (LAPM)

Are you passionate about shaping the future of education and driving student success? WGU's School of Business is seeking a dynamic Lead Academic Program Manager (LAPM) to take charge of our innovative programs in Marketing from inception to completion. As the end-to-end program owner, you will play a pivotal role in defining program goals, researching market and student needs, developing curricula in collaboration with program directors and subject matter experts, and continuously enhancing program relevance, quality, and student success.

Why You'll Love This Role:

• Impactful Work: Your strategic design, launch, delivery, and scaling of programs will directly contribute to diverse student needs, driving completion rates, strong retention, and a high return on investment.
• Collaborative Environment: You will report to the Associate Dean and Academic Director, working closely with cross-functional teams to achieve program goals.
• Continuous Improvement: With a strong outcomes-based orientation, you will persist in accomplishing objectives despite obstacles, using data-driven insights to enhance program quality and impact student success.

Core Responsibilities:

• Student Success & Continuous Improvement: Achieve goals and help others succeed with a continuous improvement mindset.
• Program Development & Market Relevance: Design and launch competency-based programs that align with market demands, ensuring relevance to both students and industry.
• Strategic Partnerships & Go-to-Market Strategy: Build partnerships and implement strategies to attract students and employer partners, maximizing program reach and engagement.
• Cross-Functional Collaboration: Lead through influence, coordinating with teams across WGU's shared services.
• Managing Ambiguity: Comfortably deal with the uncertainty of change, handle risk effectively, and remain calm and productive even when things are up in the air.
• Adaptability & Problem Solving: Thrive in dynamic environments, addressing challenges and driving program outcomes by adapting strategies as needed.
• Additional Duties: Perform other related duties as assigned.

Knowledge, Skills, and Abilities:

• Student-Centered Approach: Demonstrate a deep understanding of student learning needs and craft innovative curriculum and support strategies.
• Data-Driven Decision-Making: Cultivate a culture of continuous experimentation, learning, and data-informed improvements.
• Leadership & Collaboration: Guide and build effective teams across a matrixed organization, engaging with diverse internal and external stakeholders.
• Industry Expertise: Provide insight into current industry trends and the evolving educational landscape, becoming a credible voice in external partnerships and thought leadership opportunities.
• Change Leadership: Drive innovation and embrace change, continuously seeking improvement opportunities.

Minimum Qualifications:

• Master's degree in Marketing or a related area from an accredited institution.
• 4+ years of relevant marketing experience with a strong background in program planning, operations, and student success.

Preferred Qualifications:

• Doctorate in a relevant field.
• Experience in higher education or online program development, particularly in fast-paced, evolving environments.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Ability to lift up to 15 pounds occasionally.

Apply Today!

Join WGU's School of Business and be a part of a team that is dedicated to transforming education and empowering students to achieve their goals. If you are ready to make a significant impact and drive student success, we want to hear from you!

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Position & Application Details

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.