Employer Branding Manager

About Bally's Corporation

Bally's Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally's owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally's Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.

With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally's also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.

The Role:

As the Employer Branding Manager, you will form part of the internal communications and employer branding team, and you will lead the development and execution of Bally's external employer branding strategy, positioning the company as an employer of choice across our global locations. This role is pivotal in managing Bally's candidate-facing channels, including social media platforms and careers websites, ensuring they reflect our culture and promote our Employee Value Proposition (EVP). You will collaborate with key stakeholders across the business, including senior leadership, the People team, and creative teams.

Responsibilities:

• Develop and implement a comprehensive external employer branding strategy to enhance Bally's reputation as an employer of choice, highlighting our EVP and key differentiators.
• Own and manage the company's Employer Branding platforms, including social media channels and careers websites, with an opportunity to oversee the launch and maintenance of a new global careers website.
• Oversee the creation and management of an engaging content calendar, including ads, blogs, social media posts, targeted campaigns, company news, highlighting the employee experience and life within the company.
• Partner with talent leaders to align the employer branding strategy with hiring priorities and talent needs across global locations, and to ensure our recruitment channels are up-to-date and leveraged to convey our company culture.
• Design and execute an awards and sponsorship/events strategy to secure external recognition for Bally's as an employer of choice.
• Collaborate with creative teams and agencies to produce high-quality, visually engaging materials.
• Manage a global yearly budget, contracting, and onboarding for key employment events, sponsorships, industry awards, merchandising, advertising, and content creation.

Skills:

• Creative thinking, a keen eye for design, and strong written and verbal communication skills.
• Collaborative and proactive approach to stakeholder management.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• 3+ years of experience in employer branding, marketing, or corporate communications, ideally in a global or multinational organization.
• Strong expertise in messaging strategy, storytelling, and crafting integrated campaigns across multiple platforms.
• Experience managing candidate-facing channels such as social media and careers websites.
• Proven track record of successfully implementing award strategies and securing external recognition.

What's in it for you:

• Competitive Salary with annual performance reviews
• Comprehensive health coverage plan that includes medical, dental, and vision
• 401(K)/ Company Match
• Employee Stock Purchase Plan
• Access Perks and Childcare discounts

Target Salary Range:

• $62,000- $78,000 Annual Salary

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice

Team Player - Works well as a member of a group
Detail Oriented - Capable of carrying out a given task with all details necessary to get the task done well
Dedicated - Devoted to a task or purpose with loyalty or integrity
Enthusiastic - Shows intense and eager enjoyment and interest

Bachelors of Marketing (preferred)

Skills