Intern, Marketing - Summer 2025

Chiesi
United States, North Carolina, Cary
175 Regency Woods Place (Show on map)
Jan 07, 2025
*About us* Based in Parma, Italy, Chiesi is an international research-focused pharmaceuticals and healthcare group with over 85 years' experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people's quality of life by acting responsibly towards society and the environment, the Group research, develops and markets innovative drugs in its three therapeutic areas: AIR (products and services that promote respiration, from new-born to adult populations), RARE (treatment for patients with rare and ultra-rare diseases) and CARE (products and services that support special care and consumer-facing self-care). We are proud to be the largest global pharmaceutical group to be awarded B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes transparent ethical behavior at all levels. We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities. *Chiesi USA* Chiesi USA is a specialty pharmaceutical company focused on developing and promoting products for the hospital, adjacent specialty and rare disease markets. We are a B Corp and Benefit company awarded Top Employer status for six consecutive years and certified as a Great Place to Work. At Chiesi, we share an entrepreneurial spirit and act as a force for good, pursuing high social and environmental standards, to ensure the wellbeing of our people, patients, and communities. We offer a work environment where professionals have the opportunity to build a purposeful career focused on helping others while achieving a fulfilling work-life balance, meeting exciting challenges, and engaging in important and rewarding work. *What we offer* Chiesi offers competitive benefits, services, and programs that enrich the personal and professional lives of our employees. Our shared values of passion, innovation, trust and integrity bring out the individual talents and diverse perspectives of each of our colleagues. Our environment encourages each individual to reach his or her full potential and drive outstanding results. We celebrate that "Every one of us is different. Every one of us is Chiesi." *Who we are looking for* Purpose We are seeking a highly skilled and experienced marketing MBA candidate to join our dynamic team and improve customer engagement and conversion rates by refining touchpoint tactics. This is an opportunity to take ownership of a business-critical project, learn about the pharmaceutical industry, and work within an inclusive cross-functional team. While working at Chiesi, the intern will be an integral part of the Marketing team and will gain exposure to a wide range of marketing disciplines, including positioning and messaging, campaign development, business analytics, market research, digital strategy design, and business performance management. The Internship Program will last for 12 weeks with a start date of May 19th, completing on August 8th. During the program, Chiesi interns will be exposed to leadership and have the opportunity participate in learning and engagement activities spanning topics such as team dynamics and self-assessment, career development, business unit overviews, and charitable initiatives. The program will culminate in a formal final presentation to the department and relevant stakeholders. Project: Audit and Refinement of Customer Journey Touchpoint Tactics Based on Sales Team Feedback Main Responsibilities Collaborate with the Sales Team: Gather feedback on current persona-specific field touchpoints, primarily rep-triggered emails (RTEs). Understand the sales team's perspective on customer interactions and touchpoints. Analyze Customer and CRM Data: Examine customer data and CRM records to identify behavior patterns and preferences. Use data insights to inform touchpoint refinement strategies. Propose and Implement Improvements: Develop and refine persona-specific field touchpoints, focusing on RTE creation and enhancement. Share best practices and implement changes to improve customer engagement and conversion rates. Monitor the impact of implemented changes and adjust strategies as needed. Experience Required Previous experience in marketing, preferably in customer journey mapping or CRM management. Strong analytical skills and the ability to interpret data to drive decision-making. Excellent communication and collaboration skills. Familiarity with CRM systems and data analysis tools. Education Currently pursuing an MBA with a focus on Marketing, Digital Marketing, Business Analytics, or a related field. Bachelor's degree in Marketing, Business Administration, or a related discipline. Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one's employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.