New

Events & Sampling Specialist

Guayaki
paid time off
United States, California, Venice
Jan 19, 2025
The Events & Sampling Specialist supports the execution of local and national field efforts, ensuring alignment with brand strategy and goals. This role focuses on assisting the Events Manager in planning and executing events, sampling programs, and ambassador initiatives while managing day-to-day operations, logistics, and data collection. The ideal candidate is organized, detail-oriented, and passionate about creating meaningful brand experiences that engage new consumers and grow awareness of Guayaki Yerba Mate. How you'll help: Events Coordinate logistics for local and national events, including vendor management, scheduling, and on-site setup. Assist in the development of event objectives and ensure premium execution at each activation. Work with the manager to identify and secure partnerships with relevant event organizers and venues. Ensure all events align with brand guidelines and messaging. Sampling Program Oversee the operational aspects of the sampling program, including product distribution and staffing. Collaborate with external agencies to implement effective sampling campaigns during key months and product launches. Support the training of field teams and third-party sampling personnel to ensure consistent brand messaging. Track sampling outcomes and provide detailed reports on reach and consumer engagement. Data Collection and Reporting Implement tools for capturing data from field activities, ensuring seamless integration with broader marketing systems. Analyze performance metrics and provide actionable insights to optimize future campaigns. Maintain accurate and organized records of all field marketing activities. Tools, Training, and Processes Develop and maintain field sampling tools (e.g., product displays, sampling carts, signage) to support activations. Assist in the onboarding and training of field teams to ensure readiness for consumer interactions. Work with the manager to evaluate and optimize field-based tools and processes. Social Media Integration Support social media amplification of Events and Field Activation efforts by collaborating with the social team. Ensure events and field activities have a digital activation component to grow brand reach. Provide content and creative guidance for field teams to use across their partner social channels. Relationship Management Act as a liaison with vendors, distributors, and local partners to ensure smooth execution of events and sampling. Build and maintain relationships with community organizations and local influencers to expand brand reach. General Support Assist with budget tracking and cost management for field marketing initiatives. Provide administrative and logistical support to the Field Activation & Events Manager as needed. Travel to key markets to support events, sampling programs, and ambassador activities. Here's what you'll provide: 1-3 years of experience in marketing, events, or related roles. Strong organizational and project management skills. Excellent communication skills with both internal and external stakeholders. Proficiency in MS Office and basic data analysis tools. Ability to lift and transport event materials (up to 25 lbs.) Passion for Guayaki's mission, values, and commitment to sustainability and community. How you'll be successful: Local Brand Awareness:Assist in executing programs that build local brand awareness and engage key audiences. New tools, processes and systems:Ensure all tools, processes, and activations are implemented efficiently and effectively. Strong Relationship Building:The internal conduit of Field Activation, Marketing and cross-functionally with College, Social and Brand Marketing. Accompanied by an ever-growing network of external partners, agencies and brands. Collaborative Spirit:Work seamlessly with internal teams and external partners to achieve shared goals. Travel Requirements: Travel is an integral part of this role, travel outside of the market may be required to participate in market blitzes, company meetings and or activations, partner meetings, training and on boardings to support the Field Activation team. LA Office based: 1-2 days/week. Field based: 3-4 day/week& as required supporting events, or meetings What we offer: The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team! Salary Range $69,000 — $75,000 USD At Guayaki Yerba Mate, we're more than just a beverage company: we believe yerba mate culture allows us to "COME TO LIFE" together and is an invitation to personal, social, ecological and cultural regeneration. Market Driven Regeneration is Guayaki Yerba Mate's business model that aspires to create a net positive impact in the world throughout our operations and supply web. It influences the ingredients we source and products we make, distribute, and sell in order to have a positive impact on people and the planet throughout our business. As our team expands, we are looking for people to join us who are committed to this aspiration and believe a better world is possible. Our company culture is driven by collaboration, support and teamwork which allows us to grow together. We believe that learning from different perspectives and seeking shared solutions together is an opportunity to grow both individually and as an organization. As an international company rooted in yerba mate native to South America, our people come from different cultures and backgrounds that are welcomed and valued. We question the status quo and seek innovative solutions to help drive the global regenerative business movement. We invite individuals to join our team who embracework as a collective and aspire to using business as a force for good. More about who we are: Yerba mate. We love it, we drink it, but what, exactly, is it? Guayaki Yerba Mate started in 1996 as a passion, guided by a purpose and transformed into a brand with the goal of bringing yerba mate to more people. Known to provide a smooth energy boost and improved focus, yerba mate comes from the naturally caffeinated leaves of a species of holly tree found deep in the Atlantic Rainforest of South America and naturally contains a combination of caffeine (also found in coffee), theobromine (also found in chocolate) and polyphenols (also found in green tea) offering a unique beverage experience. Guayaki Yerba Mate offers a variety of options to meet energy and refreshment needs through a robust portfolio of ready to drink beverages and traditional loose-leaf products. Brewed with yerba mate and infused with real fruit juices and herbs, Guayaki Yerba Mate is proudly sourced with regenerative, organic and fair-trade certified ingredients. To learn more about our impact, check out our Impact Report at: impactreport.guayaki.com Guayaki Yerba Mate is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.