Corporate Marketing Strategist, Strategic Sectors

Terracon Consultants, Inc.
life insurance, paid time off, tuition reimbursement, 401(k)
United States, Kansas, Olathe
Jan 24, 2025
Job Description This creative, forward-thinking corporate marketing strategist will assist corporate marketing managers and senior strategists in developing marketing strategies and messaging for Terracon's strategic sectors. Responsibilities include supporting comprehensive marketing and communications plans to enhance Terracon's brand presence, creating promotional collateral, supporting major national pursuits, proposals, and presentations, and planning national trade shows. The role also involves identifying thought leadership opportunities and partnering with technical professionals to produce industry articles. Proficiency in Microsoft Dynamics 365 CRM is essential. General Responsibilities: Support the consistent use of key messaging for each strategic sector. Execute marketing and communications plans to enhance Terracon's brand presence. Respond to major pursuits, national proposals, SOQs, and vendor forms. Coordinate with corporate marketing managers and senior corporate marketing strategists in partnering with external communications on digital marketing, lead generation, advertising, and public relations. Plan and participate in national trade shows and client events. Identify and track thought leadership opportunities and support technical professionals in writing abstracts and industry articles for digital and print. Develop expertise with and support sectors using Microsoft Dynamics 365 Client Relationship Management (CRM) system, tracking pursuits pipeline and entering and maintaining client and trade show data. Provide excellent client experience for internal clients. Essential Role and Responsibilities: Strategic Marketing Planning: Assist in developing and implementing marketing communications plans aligned with strategic growth goals. Major Pursuits, Requests for Proposals, and Statement of Qualifications (SOQs): Complete prequalification vendor forms, support major pursuits, and respond to RFPs and SOQs, ensuring timely, high-quality deliverables. Content Development: Help create target audience personas, develop key messages, and support high-quality content and collateral creation. Event Management: Plan trade shows, conferences, webinars, and client events. Thought Leadership: Assist in developing thought leadership pieces and identify opportunities for speaking engagements and industry publications. Preferred Qualifications: A/E/C industry experience/knowledge is highly desired. Strong strategic and critical thinking and problem-solving skills. Robust pursuit and proposal experience. Excellent written and verbal communication skills. Ability to manage multiple priorities and projects in a fast-paced environment. Proficiency in marketing software and tools like Microsoft Office, Adobe Creative Suite, CRM systems, and marketing automation platforms. Requirements: Hybrid position requiring in-person, in-office work, and potential travel. Bachelor's degree in communications, marketing, or related degree and 7 years of marketing and communications experience. Alternatively, instead of a degree, 11 years of related experience. Valid driver's license with acceptable violation history. #LITB! About Terracon Terracon is a 100 percent employee-owned multidiscipline consulting firm comprised of more than 6,000 curious minds focused on solving engineering and technical challenges from more than 175 locations nationwide. Since 1965, Terracon has evolved into a successful multi-discipline firm specializing in environmental, facilities, geotechnical, and materials services. Terracon's growth is due to our talented employee-owners exceeding expectations in client service and growing their careers with new and exciting opportunities in the marketplace. Terracon's vision of "Together, we are best at people" is demonstrated through our excellent compensation and benefits package. Based on eligibility, role and job status, we offer many programs including medical, dental, vision, life insurance, 401(k) plan, paid time off and holidays, education reimbursement, and various bonus programs. EEO Statement Terracon is an EEO employer. We encourage qualified minority, female, veteran and disabled candidates to apply and be considered for open positions. We do not discriminate against any applicant for employment, or any employee because of race, color, religion, national origin, age, sex, sexual orientation, gender identity, gender, disability, age, or military status.