Director of Marketing

Innovative Renal Care
United States, Massachusetts, Beverly
500 Cummings Center (Show on map)
Jan 27, 2025
Description Director of Marketing Overview: Innovative Renal Care is seeking a dynamic Director of Marketing to lead and execute our marketing strategy, ensuring the success of programs that drive organizational growth, lead generation, and performance. In this key leadership role, you will play a hands-on part in building and scaling high-impact marketing initiatives that enhance brand visibility and fuel business growth. As Director of Marketing, you will collaborate with a talented team to refine messaging, positioning, and multi-channel strategies. You'll also oversee the planning and execution of campaigns, advertising, events, product launches, and sales enablement materials, all while driving measurable results. This is an exciting opportunity to make a direct impact on our organization's success and shape the future of marketing at Innovative Renal Care. Essential Functions: Lead the execution of marketing and advertising campaigns to drive lead generation and brand awareness. Develop and optimize messaging, positioning, and channel strategies for B2B and B2C audiences. Create high-quality, engaging content that highlights our unique value in the healthcare industry. Partner with sales teams to develop growth enablement materials, including whitepapers, presentations, and more. Leverage analytics and market research to enhance marketing strategies and campaign effectiveness. Implement CRM tools and strategies to drive engagement, conversion, and retention. Stay ahead of marketing trends, competitor strategies, and emerging technologies to maintain a competitive edge. Foster collaboration and creativity within the marketing team and across departments. Required Education and Experience: Bachelor's degree in Marketing or a related field is required. At least 7+ years in a manager or director level marketing role, with experience in managing campaigns and leading teams. A solid understanding of the healthcare industry and its unique marketing challenges. Exceptional interpersonal skills, the ability to juggle multiple projects, and a positive, team-oriented mindset. About Innovative Renal Care: At Innovative Renal Care (IRC), we are one of the largest dialysis service providers in the U.S., partnering with local physicians to deliver high-quality care to patients with ESRD and other kidney conditions. Our mission is to be the trusted experts and preferred partners for patients, physicians, and healthcare providers by delivering best-in-class care, service, and solutions. Our values, summarized as I CARE, guide everything we do: Integrity & Innovation: Earn trust by delivering on promises and finding new ways to solve problems. Compassion: Treat patients, their families, and colleagues with respect and empathy. Accountability: Take responsibility and show appreciation for others. Results Driven: Strive to exceed expectations and achieve excellence. Everyone Counts: Foster diversity, equity, teamwork, and collaboration. Equal Opportunity Employer: Innovative Renal Care is an equal opportunity employer and a drug free workplace. All qualified We applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, or protected veteran status. #LI-SW1 #LI-Remote Qualifications Education Bachelors of Marketing (required) Experience 7 years: At least 7+ years in a manager or director level marketing role, with experience in managing campaigns and leading teams. (required) Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)