Digital Marketing Specialist

Let Us Power Your Potential

Taylor Corporation is a dynamic, diversified company with big plans for the future - and your career. We power our employees' potential and strive to create opportunity and security for every member of the team. If you're ready for something bigger - more challenge, more variety, more pathways for professional growth - we should talk. We're passionate about our work, we believe there is always a better way, and we're looking for people like you.

Ready to reach your potential? It's time to look at Taylor.

Your Opportunity: Taylor Corporation is seeking a Digital Marketing Specialist! Are you ready to transform our digital presence with engaging visuals and impactful digital content? This role focuses on creating and optimizing compelling imagery and assets to enhance our online platforms. As part of our team, you will directly shape the digital experience and help elevate our brand, blending creative execution with innovative ideas.

Your Responsibilities:

• Content Creation: Create high-quality, compelling imagery and visuals that resonate with target audiences, leveraging Adobe Creative Cloud and Figma. This includes developing assets for merchandising, category hierarchies, and promotional campaigns.
• Visual Merchandising: Design and maintain online product imagery, ensuring consistency, clarity, and alignment with branding.
• Analytical Insights: Use tools such as Google Analytics and SEMRush to assess the performance of digital assets and refine strategies based on data-driven insights.
• Emerging Trends: Stay ahead of digital design trends, AI tools, and technologies to improve workflows and creative execution.
• Cross-Functional Collaboration: Work closely with Sales, IT, and Marketing teams to align content with broader organizational goals.
• Project Management: Use tools like Asana to organize tasks and timelines, ensuring efficient execution of projects.

You Must Have:

• 3+ years of experience in digital marketing, eCommerce, or related fields.
• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, etc.).
• Experience with Figma for design and collaboration.
• Solid understanding of web analytics platforms such as Google Analytics.
• Visual and written communication skills with a sharp attention to detail.

We Would Also Prefer:

• Familiarity with project management tools like Asana.
• Experience with Acton or other Marketing Automation Software, Salesforce, and SEMRush.
• Familiarity with Taylor systems and eCommerce platforms (e.g., NavINK, NavConnect, Navitor.com, OCP, Converge).
• Strong interest in exploring AI tools and solutions to enhance creative processes.

The anticipated annual salary range for this position is $50,000 - $60,000. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The range listed is just one component of Taylor Corporation's total compensation and benefits package for employee.

About Taylor Corporation
One of the largest graphics communications firms in North America, Taylor's family of companies provide a diverse set of products, services, and technologies addressing the toughest communication challenges. For nearly 50 years, Taylor has been a premier provider of powerful and innovative products, services, and expertise for individuals, businesses, and distributors large and small. Our 10,000+ employees spanning 26 states and seven countries work diligently to create the interactive, printing, and marketing solutions that have helped build some of the world's more recognizable brands. Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions. We offer a comprehensive benefit package including several health plans to choose from, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, 401(k) plan with company match, paid time off (PTO) and 64 hours of annual holiday pay.

The Employer retains the right to change or assign other duties to this position.

Taylor Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Taylor Corporation including all partners and affiliates is an Equal Opportunity Employer/Veterans/Disabled.