Senior Manager/Associate Director, HCP Digital Analytics

Incyte is a biopharmaceutical company focused on the discovery, development, and commercialization of novel medicines to meet serious unmet medical needs in oncology and inflammation and autoimmunity. Incyte is committed to the rigorous pursuit of research and development excellence to improve the lives of patients, make a difference in health care, and build sustainable value.

The Company strives to discover and develop first-in-class and best-in-class medicines-advancing a diverse portfolio of large and small molecules.

Job Summary (Primary function)

The Senior Manager/Associate Director, HCP Digital Analytics, is part of the Multichannel Strategy & Analytics team within Incyte's US Business Operations & Analytics function. This person will collaborate with Dermatology & Oncology Product Strategy Teams and US Business Information Services to translate data into actionable insights (beyond scorecards/KPI) to propel Incyte's Multichannel Engagement (MCE) evolution, to differentiate CX and maximize the impact of HCP MCE digital channels and tactics.

The successful candidate will bring a passion for translating data into "so what" and "now what" to drive change, a willingness to get hands-on with data/analytics based on project needs, and an aptitude for identifying gaps and opportunities. Key success factors include a propensity for against the grain thinking, a constant drive to improve upon the status quo, and strong interpersonal & storytelling skills.

Essential Functions of the Job (Key responsibilities)

* Collaborate with team members to create measurement plans with clear and specific objectives aligned to each brand's goals for cross-channel, within channel and campaign effectiveness

* Lead monthly & quarterly reporting of HCP digital performance for each brand to internal stakeholders & agency partners with a focus on prioritized recommended actions

* Lead project/tactic measurement planning by identifying and gaining alignment on meaningful outcome metrics and set specific goals before build & deployment

* Business owner of HCP Digital Performance Dashboards: align cross-functionally to ensure the dashboards are updated, accurate, actionable, and aligned to MCE strategy and channel/campaign/tactic goals

* Cultivate an environment of asking better questions, conduct the ad hoc analysis to answer them & support the pull-through of changes

* Create & deliver presentations to various stakeholders to support brand planning/budgeting, competitive prep, brand launches, and other key brand decisions

* Explore new ways to differentiate analytics via new data sources/visualizations/ways to take action

Qualifications (Minimal acceptable level of education, work experience, and competency)

* Bachelor's degree is required

* 6+ years of experience in biotech/pharma or consulting within biotech/pharma

* 3+ years of experience with presenting analytics/insights for HCP digital marketing (web, media, search, email, social, etc.)

* Strong communication, presentation, reasoning, and storytelling skills

* Ability to translate data into actions and identify gaps/opportunities others may overlook

* Experience with digital tools/platforms such as Google Analytics/Tag Manager/Ads and data for email, search, display, social

* Familiarity with pharma HCP promotional ecosystem, including channel mix, segmentation strategies, operating norms, and guardrails/constraints

* Healthy skepticism/ability to ask probing questions, appropriately challenge norms and create new solutions

Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.

Incyte Corporation is committed to creating a diverse environment and is proud to be an equal opportunity employer.

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