New

Brand & Marketing Manager - Point of Sale Lending

First National Bank of Omaha
vision insurance, tuition assistance, 401(k)
United States, Nebraska, Omaha
Jan 31, 2025
At FNBO, our employees are the heart of our story-and we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success. Our Modern, Flexible Workplace: We believe in a Modern, Flexible Workplace, and we are continuously exploring advancements in technology and office environments to make it easier to work from anywhere at any time, allowing for more flexibility in where and how you work. We know that choice and flexibility are important to you. We also recognize that flexible and remote positions can become opportunities for military partners, caregivers, and individuals with disabilities to thrive at our company. We invite you to consider what a Modern, Flexible Workplace can mean for you! It is anticipated that an incumbent in this role will work remotely for three (3) or more days a week and will share a hoteling workspace when working onsite. Work location is subject to change based on business needs. Summary of the Job: The Brand & Marketing Manager will be responsible for developing and executing a strategic marketing plan to enhance and elevate the Slice brand presence within the HIL market. This individual will oversee brand awareness initiatives, execute communications strategies aimed at positioning the product as an industry leader, ensure consistency in brand presentation through all internal and external marketing efforts. This role will manage the development, implementation, and execution of marketing strategies to extend our reach and solidify our presence in the industry, including fostering strong relationships with key stakeholders, industry influencers, and media outlets. About This Role: Strategic Brand Development: Work with internal PR team and FNBO PR vendor to develop and execute comprehensive marketing and PR strategies to strengthen brand presence within targeted industries. Lead media outreach efforts and execute associated efforts including drafting and distributing press releases, social spots, etc, in coordination with internal PR team and FNBO PR vendor. Handle public communications and manage reputation risks to protect the brand's image, in coordination with internal PR team and FNBO PR vendor. Create and manage brand guidelines for internal teams and external partners to maintain brand integrity. Analyze market trends, partner needs, and competitive positioning to identify opportunities for growth. Develop insights and recommendations to influence product development and marketing strategies. Brand Awareness & Partnership Marketing: Create and execute marketing campaigns designed to engage our target B2B audiences. Maintain consistent messaging across all external communications to ensure alignment with brand values and business objectives. Conduct competitor analysis to identify industry trends and opportunities to enhance brand positioning. Collaborate with business partners to ensure proper use of the company's branded products in co-marketing initiatives. Provide support and resources to partners to maximize brand visibility and effectiveness in their marketing efforts to their customers. Content Creation & Management: Design marketing campaigns to promote products and expand partner acquisition within key verticals. Collaborate with business development and partner success teams to create and distribute compelling content our media channels as well as through our partners (including referral partnerships). Ensure the brand story is consistent and compelling, reinforcing its unique selling propositions in all communications. Monitor industry news and trends to proactively pitch story ideas that position the company as a thought leader. Develop and manage multi-channel marketing plans, including digital, print, social media, events, and PR in coordination with internal PR team and FNBO PR vendor. Manage relationships with external agencies and vendors to execute campaigns and other marketing efforts. Coordinate with Partner Success team on partner education materials to ensure brand alignment. Oversee development of Sales Team material for marketing within the field. Manage ongoing monitoring of all marketing to ensure consistency with approved content meeting compliance requirements. Industry Events: Target and propose appropriate industry events where we should have presence in line with our brand strategy. Oversee and plan specifics of event logistics, to include participants, swag, marketing material, speakers, travel, set up of booth, booth giveaways, intake of prospects, and other elements as deemed necessary. Attend industry events as appropriate. Metrics & Reporting: Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing and brand awareness campaigns. Regularly report on media coverage, campaign outcomes, and brand perception metrics to leadership. Continuously analyze brand sentiment and public perception through market research and feedback channels. Lead initiatives to measure and report on campaign effectiveness, ensuring alignment with organizational objectives. Budget Oversight: Manage the marketing budget, ensuring cost-effective allocation of resources and delivering a strong ROI. The Ideal Candidate for This Role: Required: Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred). 5+ years of experience in marketing, public relations, media relations, or brand communications, preferably within a B2B environment. Proven track record in managing and executing successful marketing/PR campaigns that lead to measurable results. Experience working with executives and senior leaders, advising on brand management. Ability to work in a fast-paced environment, balancing strategic vision with hands-on execution. Desired: Experience working in consumer lending, financial services, or related industries is a strong advantage. Compensation: Compensation range (base pay): $78,491.00-$129,509.00 Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level. Benefits Overview: We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs: Medical, Dental, Vision Insurance 401k, With Matching Contributions Time Off Programs Health Savings Account (HSA)/Dependent Care Employee Banking Growth Opportunities Tuition Assistance Short-Term/Long-Term Disability Insurance Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/. For additional information regarding compensation and benefits, e-mail FNBO at TAGAdmin@fnni.com. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message. Job number: R-20250101 Equity, Diversity, & Inclusion: FNBO is committed to belonging, inclusion, diversity and equity. We are committed to intentionally and proactively creating pathways to success for historically underrepresented populations. To accomplish this, we foster a culture of belonging and inclusion so that every employee is valued, and has opportunity and the ability to make an impact. FNBO strives to reflect the diversity of the communities we serve in the makeup of our workforce. See the full FNBO Equity, Diversity, & Inclusion Statement here All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Click here to download 'EEO is The Law' Self-Print Poster Click here to download 'EEO is The Law' Supplement for Federal Contractors Click here to download 'EEO is The Law' GINA Supplement FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants) Application Deadline: All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.