Manager, Vision Care Product/Brand Marketing & Digital - Downstream

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Manager of Vision Care Product/Brand Marketing - Downstream, you will be responsible for the technical coordination and delivery of all USVC consumer and professional customer digital marketing tactics, including project management work to maintain and create new product related webpages, strategize the best digital tools for brand led initiatives and deliver reporting to shape future developments. Additionally, this role will support MARLO marketing growth initiatives by delivering MARLO messaging and content to targeted Professional opportunities.

This role will ensure efficient and accurate execution of all planned digital projects supporting priority vision care brands in the Contact Lens and OTC space. This role will also ensure that commercial opportunities to spread awareness and understanding of the MARLO offering are maximized, on time and according to brand standards.

In this role a typical day will include:

• Lead the creation of new marketing and communications assets in collaboration with Channel Marketing, ensuring they meet both customer and brand requirements

• Partner with Brand Managers to develop co-branded marketing assets, ensuring tight alignment between US MARLO and other brands, in support of organizational growth objectives

• Coordinate with cross-functional teams to manage timelines, approvals, and the execution of co-branded marketing initiatives

• Ongoing and effective in-product updates, offerings, and messaging to support CL and OTC brand growth (utilization) in MARLO

• Updated patient onboarding and communication materials to increase customer value of MARLO and product affiliation

• Liaison between marketing team and the technical/development teams to gather requirements and turn them into actionable tactics related to web

• Identify appropriate stakeholders on cross-functional internal teams, working collaboratively to ensure timely and accurate project execution

• Effectively lobby with cross-functional partners for technical resources and project capacity

• Support USVC marketing department with common self-service digital tasks

• Work with creative services team and creative agencies to manage creation of new assets as needed

• Optimize digital strategy to improve end user experience with the use of low-cost internal tools, providing brand teams with innovative options for digital execution

• Consistent reporting on digital KPIs, with a focus on improving performance

WHAT YOU'LL BRING TO ALCON:

• Bachelor's Degree or Equivalent years of directly related experience (or high school +13 yrs; Assoc.+9 yrs; M.S.+2 yrs; PhD+0 yrs)

• The ability to fluently read, write, understand and communicate in English

• 5 Years of Relevant Experience

PREFERRED QUALIFICATIONS:

• Proactive self-starter, with previous experience in owning the solutioning of technical gaps in digital marketing projects; driving efficiencies and ensuring the appropriate solution to deliver to business needs

• Proven ability to manage complex marketing projects and thrive in cross-functional teams

• Experience working with creative agencies and managing the development of marketing assets

• Excellent communication and collaboration skills, with the ability to work effectively across multiple levels and departments

• Demonstrates a performance-driven and solution-oriented approach to consistently achieve results

• Strong customer focus with the ability to deliver on marketing objectives while providing outstanding customer experiences

• Understanding of healthcare B2B and B2B2C marketing or SaaS communication strategies

• Proven experience in implementing and extracting digital metrics and analytics, specifically in a system like Quantum Metrics or Google Analytics

• Ability to build effective internal and external relationships to influence change

• Familiarity with Figma and design systems for asset creation and exporting assets

• Familiarity with Jira for project management and the principles of agile methodology

• Familiarity with WordPress, Squarespace or Drupal a plus

HOW YOU CAN THRIVE AT ALCON:

• See your career like never before with focused growth and development opportunities.

• Join Alcon's mission to provide outstanding innovative products and solutions to improve sight, improve lives, and grow your career!

• Alcon provides robust benefits package including health, life, retirement, flexible time off and much more.

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Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.