Associate Director, Client Solutions & Analytics

Agency: Initiative

Location: United States

Function/Craft: Data & Analytics

Associate Director, Client Solutions & Analytics

Business Overview

We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

There are four I's in Initiative and these represent our core values and behaviors.

* INDIVID[YOU]ALITY - you bring your genuine and unique self to and into the work, every day.

* INSTINCT - you're tuned in and armed with intelligence; you have a bias for action - shit happens when you're around.

* IMPACT! - you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.

* IMAGINATION - your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

Position Overview

Your role is to assist with and be a key analytics POC for a large healthcare client. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and helping to guide the team managing all deliverables for the client.

Responsibilities

* Development of client-specific measurement plans

* Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics

* Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights

* Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution.

* Help guide junior members on story-board/narrative to provide rich insights

* Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships.

* Work with Client Advice & Management to identify opportunities to better support client needs

Required Skills and Experience

* Knowledge of Tableau or any other dashboard & data visualization tools

* Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.

* Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story

* Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience

* Initiative does not require candidates to have a college degree

Desired Skills and Experience

* Knowledge of Python, R, SQL, or any other advanced analytics software package a plus

* Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)

* Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, and/or Website Analytics (e.g. Omniture, Web Trends)

* Ability to delegate and oversee direct reports

* Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors

* Excellent written, verbal communication and presentation skills

* Strong time-management and organizational skills

* Proven problem solving ability

* Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure