Salesforce Marketing & Data Cloud Developer

Join the Weisiger Group Team

As a family-owned company under our fourth generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we've supported the strength of our communities by supplying equipment for critical infrastructure and commerce, and by funding programs that advance social and economic vitality. Being around for nearly 100 years means we change and pivot to capture opportunities and avoid challenges. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that's built to last.

We're looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we're committed to providing a work experience that helps our team grow to their full potential.

Join a leading solutions provider and be a part of a group of highly skilled technicians, sales and support team members who exist to serve as a trusted partner to our customers, communities, and fellow employees.

Summary

At Weisiger Group, we make smart investments in our company and that starts with our people. The marketing team plays a key strategic role in the success of delivering a superior customer experience. That is why we are looking for a Salesforce Marketing & Data Cloud Developer who will offer full-time support for journey builds, optimizations, and general maintenance and support of Salesforce Marketing Cloud and Data Cloud platforms to achieve desired marketing and business goals across Carolina Cat Construction, Rental, Construction Technology, and Power Systems groups. The role is responsible for reviewing Marketing Cloud priorities and requirements and developing solutions, aligned on existing data models and connecting system integrations.

This role interfaces with senior business and information technology leaders and team members, as well as vendors and external consultants. The ideal candidate will possess a strong ability to learn current system architecture and landscape and apply Salesforce Marketing Cloud and Data Cloud best practices and experience to influence business objectives and scalable solutions.

This role will take direction day to day from the Solution Architect and Lead Digital BA of the Marketing and Salesforce team and will be a member of the Business Technology team. As a Shared Services employee, the candidate will primarily be expected to support the Carolina Cat division, headquartered in Charlotte, NC, but may occasionally support other business divisions, as needed. Occasional travel may be required and will be based on the support requirements of the projects assigned

Essential Functions

• Ability to understand complex data models and existing enterprise architectures to determine how to organize and integrate data within Salesforce Marketing Cloud and Data Cloud platforms and support business objectives.
• Supports Business Analyst, Marketing Automation Managers, and Marketing business leaders through discovery, advising on level of effort and feasibility, based on requirements and business objectives.
• Partner with Solution Architects and other Salesforce developers on medium-large complex tasks.
• Help create and effectively communicate solution documentation.
• Perform platform configurations, testing, implementation and training on Salesforce Marketing Cloud, based on user requirements and approved solution architecture. This will include, but is not limited to:
• Email configurations of dynamic or rules-based content
• Creation of staging and testing data extensions to support journey automations
• Configuration of attribution groups, exit criteria, and scenario testing to support journey builds
• Partner with Marketing teams on priorities and work as a Salesforce Marketing Cloud and Data Cloud subject matter expert, providing recommendations and executing delivery.
• Partner with Marketing Automation Managers on project tasks, guiding their work and assisting with knowledge transfer and training.
• Adhere to Email, Web, Push and SMS channel best practices.
• Create, edit and manipulate medium to complex SQL and AMPScript.
• Be able to edit existing HTML, CSS, JSON and SSJS.
• Build audiences, segments, and calculated insights using complex data and logic across multiple data sets and platforms (i.e. Data Cloud).
• Collaborate with the Salesforce team to adhere to current QA and deployment processes.
• Remain innovative and bring forth ideas to help drive optimization of Salesforce Marketing Cloud and Data Cloud platforms.
• Possess working expertise and knowledge of the Salesforce Marketing Cloud suite including Email Studio. Mobile Studio, Social Studio, Advertising Studio, and Journey Builder.
• Ability to drive architecture, solution design, and hands-on-build and testing across Salesforce Marketing Cloud and adjacent Marketing Technologies.
• Ability to go deep into Weisiger and Carolina Cat current processes to fully understand the nature of the business, while identifying how and why our business goals are critical.
• Proven expertise leading discoveries, gathering technical requirements, and executing a solution based on system best practices, platform limitation, and ability to sustain and support.
• Establish a network of help and strong relationships across partners (business, business technology, marketing technology, data, operations, etc.) to drive priority changes as required.
• Stays abreast of industry best practices and emerging Salesforce Marketing Cloud trends, understand current marketing technology capabilities in the marketplace and is able to connect current capabilities to marketing possibilities across targeting, segmentation, creative, and experience.
• Other duties as assigned.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

• Bachelors degree in Marketing, Business Management, Computer Science, Information Technology, etc. or equivalent work experience
• 5+ years of relevant Salesforce Marketing Cloud experience and cross-channel marketing best practices
• Salesforce Marketing Cloud Email Specialist certified
• Salesforce Marketing Cloud Admin certified
• Salesforce Marketing Cloud Developer certification preferred
• Salesforce Marketing Cloud Consultant certification preferred
• Salesforce Data Cloud Consultant certification preferred

Other Qualifications

• Expertise in Salesforce Marketing Cloud, with a strong understanding of capabilities across Data Cloud, Salesforce CRM, and Marketing Cloud Personalization.
• Experience in Data Management which includes:
  • Data Architecture
  • Data Transformation
  • ETL (Extract Transform Load)
  • Data Lakes
• Experience leading implementations and agile delivery by breaking work into epics and user stories and aligning to agile sprint plans.
• Experience scoping Salesforce projects with varied levels of complexity.
• Knowledge and understanding of Salesforce Marketing Cloud compliance and best practices which may include marketing permissions, SMS, and CAN-SPAM.
• Experience connecting, configuring and ingesting various data sources into Data Cloud with the understanding of data mapping, identity resolution and reconciliation rules, and configuration of activation segments and calculated insights.
• Act as an escalation point and subject matter expert as it relates to Salesforce Data Cloud projects and requests.
• Knowledge of Data Governance and Data Privacy concepts and regulations
• Strong analytical, troubleshooting, and problem-solving skills to resolve any production issues and provide required support.
• Excellent communication skills, written, verbal, and interactive when online.
• Strong experience with API Integrations.

Computer Skills

• Expertise in Salesforce Marketing Cloud, with a strong understanding of capabilities across:
  • Data Cloud
  • Salesforce CRM
  • Marketing Cloud Personalization
• Coding capabilities across the following:
  • AMPScript
  • SQL
  • JSON
  • HTML
  • CSS

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We're committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

#Weisiger

EEO/AA Employer. All qualified individuals - including minorities, females, veterans and individuals with disabilities - are encouraged to apply.