Marketing Specialist - Content Writer

TDIndustries' Marketing & Communications team is searching for a talented marketing content writer with enthusiasm for promoting the essential services and solutions provided by a premier mechanical construction and facilities services company.

The content writer will develop high-quality content and supporting design elements for brand-centered storytelling for websites, videos, social media, marketing materials, and other platforms. The marketing writer will understand SEO best practices and B2B sales enablement and lead generation. Writing for User Experience (UX) is required, researching industry topics and trends, optimizing content for organic search, revising and editing content, and collaborating with other writers and marketers to ensure brand consistency. Ideal candidates will be creative, strategic, detail-oriented, and meet deadlines.

Objectives:

Produce quality marketing and educational content to solve customer problems, maximize engagement and enhance brand awareness.
• Lead TD's social media marketing strategy and execution with a focus on LinkedIn, YouTube and Instagram.
• Increase website traffic and non-construction services lead generation by following SEO and lead generation best practices.
• Complete content assignments within project specifications and deadlines.
• Market products and services through web content, social media, e-books, email, video and more.
• Promote TDIndustries' mission, vision and core values through clear, compelling content.

Responsibilities:

• Write, edit content that promotes our products and services and reflects TD's culture.
• Promote company service offerings to reach new audiences and meet evolving needs.
• Conduct in-depth research and convey findings with accuracy.
• Interview internal subject matter experts (SMEs) to convey accurate content and support business unit sales objectives.
• Support marketing, communications and proposals team with solid design skills in Adobe, Canva, PlayPlay, Ceros design software experience.
• Stay current on marketing and general industry trends to augment content development.
• Build content calendars and optimize team workflow; experience with ClickUp, Smartsheet preferred.
• Collaborate across teams to determine and solve campaign and company objectives.

• 3+ years experience writing marketing content required.
• 3+ years experience handling company social media/branding.
• 3+ years experience creating video reels for company content required.
• Must be able to independently manage ones own projects.
• Proficiency with MS Powerpoint preferred
• Proficiency with Adobe Suite preferred
• Proficiency with InDesign preferred
• Proficiency with Ceros preferred
• Experience in event coordination/management preferred

TDIndustries is an Equal Opportunity Employer. TDIndustries recruits qualified applicants and advances in employment its employees without regard to race, color, religion, sex, gender, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/ Females/ Protected Veterans/ Disabled