Director of Enrollment Analytics

Augsburg University has maintained a strong academic reputation defined by excellence in the liberal arts and professional studies since 1869. A safe and welcoming campus in the heart of Minneapolis, Augsburg offers undergraduate and graduate degrees to nearly 3,200 diverse students.

Augsburg's mission is to educate students to be informed citizens, thoughtful stewards, critical thinkers, and responsible leaders. The Augsburg experience is supported by an engaged community that is committed to intentional diversity in its life and work. An Augsburg education is defined by excellence in the liberal arts and professional studies, guided by the faith and values of the Lutheran church, and shaped by its urban and global settings.

Augsburg invites individuals who share our mission and commitment to intentional diversity, equity, inclusion and belonging to join our community. In particular, Augsburg invites BIPOC, LGBTQIA+, individuals with disabilities, women, veterans and those from underrepresented or marginalized backgrounds are encouraged to apply.

Strategic Enrollment Management (SEM) at Augsburg University

The Strategic Enrollment Management (SEM) division includes four uniquely equipped teams: Undergraduate Admissions, Graduate Admissions, SEM Operations, and Financial Aid.

The SEM division's vision is to be a belonging organization that builds deeper relationships, changes systems, and dismantles the access barriers in higher education enrollment management.

Our SEM mission is to meet every student where they are with authentic presence, outreach, and engagement. Our nationally recognized Augsburg Applies to You platform supports this mission through direct admissions, success coaching, and academic belonging. We exist to deliver enrollment results, innovation, service, and the essential infrastructure to attract, meet the needs of, and enroll future graduates. We are a key partner in driving sustainable enrollment growth at Augsburg towards the

goal of becoming a medium sized university with 5,000 Auggies by 2030.

Summary of Position

The Director of Enrollment Analytics (Admissions and Financial Aid) is a transformative leadership role responsible for developing and implementing an advanced analytics infrastructure supporting strategy development, enrollment funnel performance, and sustain a framework to guide financial aid awarding and net-tuition optimization. This is a hands-on position, joining a newly reorganized strategic enrollment management operations team, reporting to the Vice President for Strategic Enrollment Management. This role focuses on the quality and accuracy of enrollment data analysis in order to produce visual dashboards, forecasting, data-driven decision making, and utilization of evolving technologies like machine learning to enhance data. This position will harness data and analytics to shape, influence, and model strategic enrollment planning ideas in order to justify growth strategy implementation.

Primary Responsibilities

SEM Data Management and Integration

• Ensure accurate data imports and coding in collaboration with admissions reporting specialists.
• Mass manipulate SEM data, incorporate data into an effective analytical reporting.
• Replace, enhance, and evaluate data reporting previously provided by external partners
• Collaborate with Institutional Research and IT to ensure best practices and shared data principles.
• Coordinate, manage, and report on admissions/financial aid related student surveys in partnership with the Vice President.

SEM Data Reporting and Analytics

• Develop, automate recurring historical reports, prepare data visualizations for presentations, and establish SEM dashboards, ensuring the delivery of timely and relevant insights to SEM stakeholders.
• Collect, integrate, analyze, and report data from various contracted/partner services and other relevant data sets.
• Partner with the admissions and marketing areas to understand the prospective student journey, analyze data related to lead generation campaigns, counselor engagements, and enrollment funnel KPI's.
• Establish SEM key performance indicators (KPIs) and develop metrics to measure performance and significant variances.
• Develop and maintain predictive modeling tools that will help create successful recruitment plans (graduate and undergraduate) needed to increase yield in order to achieve growth goals.
• Collaborate with the VPSEM to produce and maintain long-term forecast models for all enrollment segments.
• Analyzes indicators to understand how enrollment management strategy can impact second year student retention.
• Uses data reporting tools available through third parties such as the National Student Clearinghouse, College Board, ACT, and other related data sharing to analyze trends and inform strategies.
• Develop methods to identify SEM trends that are off track or inconsistent and implement early detection mechanisms.
• Conduct cohort reporting and create a comprehensive data dictionary to clarify definitions campus-wide.
• Run scenarios to assess impacts of changes or responses to external forces.

SEM Financial Aid Optimization

• Lead the effective use of all financial aid data, benchmarking, trend/predictive analysis, live aid modeling, award activity monitoring, tuition reset policy evaluation, FAFSA submission, yield, aid policy change impact, and budget performance.
• Propose data driven recommendations to set scholarship amounts, need matrices, and aid awarding parameters.
• Maintain Net Price Calculator and develop new management ideas that enhance unitization.
• Provide accurate and timely cohort-unfunded aid (net tuition revenue) forecasting data and analysis of any changes for financial reporting.
• Model financial aid adjustments, e.g., "If we add Promise to all, it would cost x dollars but retention should increase by y."
• Benchmarks and analyzes industry data/competitors' financial aid and scholarships strategies.

Additional Responsibilities

• Maintain knowledge about trends, industry news, and when possible, contribute expertise that positions Augsburg as an enrollment analytics leader.
• Supervises assigned staff and provide leadership for SEM Operations effectiveness.
• Collaborate with Institutional Research, Finance and IT on reporting, compliance and technology enhancements.
• Assist with various admissions and financial aid activities.
• Other duties as apparent or assigned by supervisor(s).

Work Environment and Physical Demands

• Typical work environment is an office. Sedentary work for long periods of time.
• Regular computer and phone use.

Minimum Qualifications

• Bachelor's degree.
• Six (6) years of professional experience with enrollment data analysis and modeling, preferably in admissions, financial aid, or a related field.
• Proficiency in statistical software, Excel, PowerPoint, modeling techniques, creating compelling data dashboards/reports, and data visualization tools (i.e., Tableau, Power BI, or similar).

Knowledge, Skills, Abilities

• Ability to clean, transform, and integrate data as required to delivery analysis.
• Strong attention to detail and accuracy in data analysis and reporting.
• Excellent communication skills, including the ability to visually present complex data.
• A collaborative and collegial work style that encourages new ideas, embraces the knowledge and experiences of others and promotes trust and transparency.

Preferred Qualifications

• Master's degree in data analysis, statistics, mathematics, or a related field.
• Experience working with an enterprise CRM (Slate experience is preferred).
• Proficiency in SQL and data manipulation languages to query databases and extract relevant data for analysis.
• Experience with website analytics platforms such as Google Analytics or Adobe Analytics, including data tracking, segmentation, and goal setting.

Application Requirements

Please submit a resume and cover letter to be considered for this position.

Compensation & Benefits at Augsburg

• The compensation range is $95,000 - $105,000 per year, DOQ.

Augsburg University offers a competitive and comprehensive total rewards program including:

• Medical, dental and vision coverage
• A generous 403(b) matching program with an employer contributions of up to 8% upon eligibility
• Up to 100% tuition remission for employees, spouses and dependents, and participation in the Tuition Exchange program with colleges and universities throughout the US
• Generous paid time-off, including 14 paid holidays, 12 sick days, 2 community service days, and vacation of up to 22 days per year immediately upon hire
• Employer-paid STD, LTD and life insurance
• Employee Assistance Program (EAP) for all employees

Equal Opportunity and Affirmative Action Statement

Augsburg is an equal opportunity employer and does not discriminate on the basis of gender, sexual orientation, marital status, gender identity, race, age, disability, religion, national origin, color, or any other protected class.

Augsburg University is committed to providing equal employment opportunity to all applicants and employees regardless of their race, color, creed, religion, gender, age, national origin, familial status, disability, veteran status, sexual orientation, gender identity, gender expression, marital status or public assistance status, or any other characteristic protected by federal, state, or local law.

If you need a reasonable accommodation to complete our application process, please contact our Human Resources Department at phone number: 612-330-1058 or email: hr@augsburg.edu.