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Principal Technical Marketing Manager

Cisco Systems, Inc.
United States, California, San Jose
Feb 21, 2025

Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you. Come help organizations be their best, while you reach new heights with a team that has your back.

Role:

The Senior Technical Marketing Engineer (TME) brings technical expertise and hands-on product knowledge to the Marketing team. As a TME, you will create technical sales enablement assets and produce compelling product demonstrations to illustrate how we address customer challenges. You will develop how-to guides to help practitioner-level customer audiences reach buying decisions. You will collaborate with Product Management, Product Marketing and Sales Engineering to ensure that GTM content is technically accurate and delivers contextually relevant messaging that resonates with targeted technical audiences. You will work with Splunk Technical Sales Enablement as subject matter expert to guide the development of Tech Sales Training and enablement, including New Hire Training.

Meet the Products and Technology Team

Want to build security and observability products people love AND work with people as smart (and humble) as you are? Our products and technology team delivers digital resilience at enterprise scale with a self-service Splunk portfolio that offers unified security analytics, full stack observability and real-time visibility of streaming data. Learn more about the team, meet our leaders, and hear from Splunk technologists and engineers at splunk.com/careers/products-and-technology.

Key Responsibilities:
  • Demonstrate the product capabilities in line with the associated GTM motion, use case and product line
  • Create compelling demos, videos, Sales Engineer (SE) sales decks, technical FAQs and related content in support of product launches, campaigns, announcements, live events, etc.
  • Understand the problems and challenges faced by our customers and create content to address real world business problems and persona-based customer use cases
  • Deliver targeted enablement sessions for Marketing, Sales/SEs, and customers with original assets that drive home the value of Splunk products and resonate with our target personas
  • Address high-level questions about products (implementation, use, scalability, integration) in support of Marketing efforts and Sales opportunities
  • Directly and frequently support Sales/SE teams with 1:1 deal support, including opportunity progression, overcoming technical objections and bid/proposal support
  • Directly and frequently support Analyst Relations by providing demo support and explaining technical product features/capabilities
  • Translate Splunk capabilities into customer value by addressing use cases and customer pain points
  • Identify gaps and opportunities in our current offerings to better serve customer needs
  • Partner with Product Management to understand and articulate mapping of features to use cases.
Essential Requirements:
  • 7+ years of proven experience with security, threat prevention, and analytics software
  • 5-7 years experience in tech marketing or sales engineering
  • Experience with Splunk products, or comparable solutions
  • Proven track record of marketing to a highly technical security audience within large organizations. You must be comfortable working with and marketing to technical buyers and stakeholders within enterprises.
  • Demonstrated experience in developing technical marketing content, sales enablement training, and tools, and presenting live and recorded enablement sessions to technical audiences.
  • Excellent written and presentation skills. This role demands someone who is gifted in their ability to communicate effectively through a variety of media.
  • Strong domain knowledge demonstrated through hands-on experience within Security (SIEM, SOAR, Threat Detection and Response), AIOps, Incident Management or other security tooling.
  • Industry security certification: CISSP, CISA, CISM, etc.
  • A degree in Computer Science, Engineering, or a related technical field or equivalent professional experience.
Splunk is an Equal Opportunity Employer

At Splunk, we believe creating a culture of belonging isn't just the right thing to do; it's also the smart thing. We prioritize diversity, equity, inclusion, and belonging to ensure our employees are supported to bring their best, most authentic selves to work where they can thrive. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state, or local laws. We consider qualified applicants with criminal histories, consistent with legal requirements.

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