Web and Marketing Content Specialist, College of the Liberal Arts

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JOB DESCRIPTION AND POSITION REQUIREMENTS:

A Web and Marketing Content Specialist is being sought to produce and disseminate strategic marketing and communication materials designed to enhance storytelling capabilities, marketing/recruitment efforts, and the reputation of the College of the Liberal Arts.

The person in this position will focus primarily on developing strategic messages and content for websites and promotional materials that help boost student/alumni recruitment and engagement efforts and build brand awareness for the college. The Web and Marketing Content Specialist will also create similar web content and assist with the development of strategic messaging/resources for the college's academic units and research centers.

Other responsibilities include are not limited to:

• Collect and analyze data to measure and enhance the effectiveness of web content and promotional materials

• Assist with the development of materials/resources for noteworthy college- and unit-level events and meetings

• Ensure produced content meets all pertinent accessibility guidelines

The Web and Marketing Content Specialist will work both independently and collaboratively, utilizing organizational and multi-tasking skills and content creation creativity, to complete this position's responsibilities.

Benefits include (visit https://hr.psu.edu/benefits for more detailed information):

• Medical, dental, vision, and retirement plans

• 75% tuition discounts (including for a spouse and dependent children up to the age of 26)

• Generous vacation and sick time

• 15 paid holidays/campus closure days

Education and Experience: This position will be filled as a Marketing Communication Specialist - Intermediate Professional, which requires a minimum of Bachelor's degree (preferably in English, communications, journalism, marketing, or similar disciplines) and one year of relevant experience, or an equivalent combination of education and experience.

Additional Qualifications:

• Proven outstanding writing skills and ability to produce concise communication

• Excellent interpersonal and verbal communication skills

• Ability to adhere to deadlines and adapt to changing priorities

• Demonstrated ability to be a self-starter

• Demonstrates an appreciation and understanding of diverse audiences and communities

Experience with one or more of the following is also preferred: writing and editing in a higher education setting, search engine optimization, website analytics. Familiarity with AP and Chicago style guidelines is also a plus.

In addition, successful candidates must either have demonstrated a commitment to building an inclusive, equitable, and diverse campus community, or describe one or more ways they would envision doing so, given the opportunity.

Application Information: Applicants must include both a cover letter and resume as part of the application materials. Candidates advanced forward in the interview process should be prepared to submit samples of work to show breadth of experience.

Additional Information:

Reporting directly to the Assistant Director of Marketing and Branding in Liberal Arts, this position is a key member of the college's Marketing and Branding and Web and Creative Services teams.

The College of the Liberal Arts is supportive of flexible work arrangements when aligned with the ability to meet the needs of the unit and the essential duties of the position. Questions related to flexible work should be directed to the hiring manager during the interview process.

Penn State is committed to and accountable for advancing diversity, equity, and inclusion in all its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.

The salary range for this position, including all possible grades is:

Salary Structure - additional information on Penn State's job and salary structure.

CAMPUS SECURITY CRIME STATISTICS: