Marketing Specialist

Gemini, Inc. is looking for a Marketing Specialist to join our team in Cannon Falls, MN!

Background

The Marketing Specialist is a key position in the company working closely with the marketing team, product management, customer service, sales, agency partners and other stakeholders to execute marketing strategies, plans and tactics to grow Gemini's brand awareness and market share.

Essential Functions
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

Objectives of this Role:

• Collaborate closely with marketing and cross-functional teams to coordinate and execute marketing activities and policies
• Demonstrate strong project management skills and the ability to move a project team forward towards the goal
• Provide continuous updates and communications to key stakeholders and cross-functional teams
• Own and execute a variety of marketing tactics including but not limited to tradeshow management, email campaigns, marketing collateral, webinars/presentations, etc.
• Push for positive results by evaluating the impact and effectiveness of marketing initiatives
• Review marketing content to ensure accuracy and brand alignment
• Proactively identify opportunities for new or improved processes and content
• Foster collaboration and sharing of assets between Gemini and customer base through marketing platforms, improving UX as necessary
• Partner closely with agency partners, writing clear creative briefs, reviewing proposals and content, ensuring materials and mediums align with the voice of Gemini
• In addition to providing marketing oversight to Marketing, this role may be called upon to lead, manage or play an active role in different cross-functional projects and initiatives
• Stay informed on markets, competitors and trends across assigned brands and customer segments to identify opportunities to differentiate Gemini

Required Qualifications

• Bachelor's degree in Marketing or equivalent experience
• 3+ years of progressively responsible, successful leadership of projects and programs
• Experience in multiple media and marketing tactics/approaches
• Ability to travel occasionally, up to 10%

Required Skills and Abilities

• Strategic thinking ability and planning skills
• An understanding of marketing across new and emerging media and audiences
• Takes responsibility for all work activities and personal actions
• Self-starter with the ability to set and juggle priorities in a fast-paced environment
• Identifies a meaningful goal and captures the imagination of others to achieve it
• Maintains customer focus in to meet or exceed customer expectations and represent Gemini in a professional and courteous manner
• Demonstrates excellent communication skills through active listening, presentation abilities and effective verbal and written skills
• Consistently produces results that meet goals, has high work standards, and understands the business environment and processes
• Achieves results by problem solving, setting priorities and organization; understands the fundamentals of project management
• Ability to drive continuous improvement change with a positive attitude.
• Highly collaborative, with ability to develop strong relationships and influence stakeholders across the company
• Maintains high personal standards of conduct, has high interpersonal relationship integrity, and consistently does what they say they are going to do, when they say they are going to do it.

The actual title and individual compensation packages are dependent upon various factors unique to each candidate including skillset, training, transferable skills, work experience, qualifications, business needs, market demands, location, and other job-related reasons. The base pay range is subject to change and may be modified in the future. This role is eligible for other benefits.

Benefits:

• $0 Health Insurance Premium for Employee-Only Coverage (Plus low-cost premiums for other coverage levels!)
• 4% Retirement Match with Additional Profit Sharing
• Generous Paid Time Off (Vacation, Holiday, Parental, Volunteer, and Sick)
• Dental, Vision, Disability and Life Insurance
• Use of Company Owned Resort in Hayward, WI
• Tuition Reimbursement Program

About Us:

• As a leader in the signage manufacturing industry, Gemini, Inc. has been providing stability to our employees since 1963. We know what it means to be human, and we strive to make sure our employees feel valued. Due to our incredible family of employees, we have grown substantially and are looking to grow our team further with like-minded individuals that share in our company values: Customer Commitment, Teamwork, Respect, Diversity, Stability, and Stewardship.
• We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, marital status, veteran status, or disability.
• Gemini will provide reasonable accommodations for qualified individuals with disabilities. For additional assistance email call (507) 263-3957 and ask for the Human Resources Representative assigned to the location of interest.
• Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.

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