Associate Digital Marketing Specialist

Associate Digital Marketing Specialist

Long term Contract

Hybrid-Chicago North Side (not in the loop)- 3 days onsite (M, W, F)/2 days remote

Our client, a medical equipment manufacturer, is seeking an Associate Digital Marketing Specialist. This is more of a junior role to assist a Senior Digital Marketing Specialist with the execution of email, social media, and website projects. NO STRATEGY involved. The digital work consists of Social Media (33%), Emails (33%), and Web (33%). The team typically launches 1-2 emails per week but begin working on those emails roughly 2-3 months prior to launch. Social Media will be 5-6 social media posts per week. Website projects include: New content uploads, launches, etc., assist with testing, and work with developers for edits and creative for design. They need to understand how all digital works together.

Responsibilities:

• Create and implement email and social media strategy, best practices, and optimization.*
• Manage day to day email marketing operations including Email list management, Email creation in Pardot user interface, Email A/B testing, manage daily updates to emails
• Manage day to day social media marketing operations:

1. Post scheduling through Sprout Social
2. Track, measure and report results; use data to optimize and evolve our social marketing strategies.
3. Monitor social media trends, tools, apps, and effective benchmarks for measuring the impact of social media techniques.
4. Monitor engagements and respond to customer comments on all media platforms as appropriate. Know when to hide, block and respond.
5. Manage Linkedin, Instagram, Facebook and Twitter profiles

• Management of social media partners/influencers*
• Collaborate with Marketing Specialists to create visual content and creative copy that is consistent with company marketing and branding guidelines for all email and social media content.*
• Partner with Marketing Specialists to monitor, track, report and optimize all initiatives for both channels, and prove ROI.
• Collaborate with Marketing Specialists and product marketing to develop campaign materials and messaging.
• Maintains professional and technical knowledge.
• Track record of success working with the business stakeholders to identify issues and demonstrate problem solving ability.

Qualifications:

• Bachelor's degree in Marketing,
• A minimum of 2 years' experience in marketing, communications or related business discipline
• Solid technical, business acumen and understanding to communicate with teams from various cross-functional areas.
• Strong communication, writing, grammar, spelling and punctuation skills.
• In-depth knowledge of social media for business use and technical familiarity with popular social media platforms and tools and their respective participants (Facebook, YouTube, Twitter, Instagram, Snapchat, etc.).
• Familiar with web, email, social media tools (Pardot, Yes Mail, Sprout Social, Hootsuite, Social Pilot, Listrak)
• Experience/Understanding A/B testing
• Keeps up with the ever-evolving technology landscape and brings fresh ideas to reach targeted audiences through existing and emerging channels
• Curiosity and passion about digital marketing, staying abreast of industry news, best practices and emerging trends and capabilities
• Self-directed and able to take on responsibilities with minimal supervision
• Multi-tasker with great time management skills
• High energy and professional business style.
• Excellent presentation skills for both internal and external audiences.
• B2B experience preferred.

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