MARKETING SPECIALIST

JOB DESCRIPTION

Madison Medical is committed to pioneering tomorrow's medical and life science solutions. We are driven by our mission to make healthcare safer, healthier, and more productive. Our businesses strive to enable positive impacts on health.

We are a group of businesses within one of the largest privately held companies in the world, Madison Industries; a haven for entrepreneurs who want to grow their businesses, a culture that encourages teammates to act with an owner's mindset.

Our world-class teams design and manufacture leading technologies in the medical, healthcare, pharmaceutical, and bioscience industries. Madison Medical offers a comprehensive range of products that meet the demands of an ever-changing marketplace while improving millions of lives around the globe.

• Improving patient safety while helping to solve the nursing shortage.
• Faster, more accurate test results, so doctors can treat patients more effectively.
• Detecting cancer early to save more lives.
• Enabling those with skin conditions to live healthier, fuller lives.

Elevate Healthcare, a Madison Medical group company, is a leading innovator in the medical simulation industry. We specialize in developing advanced simulation technologies designed to enhance healthcare education and improve patient safety. Our products include a wide range of simulators for various medical fields, from ultrasound and surgical training to emergency and trauma care. Our mission is to make the world safer, healthier, and more productive by providing innovative solutions that elevate healthcare training, ultimately leading to better patient outcomes and a safer healthcare environment.

POSITION & REQUIREMENTS SUMMARY:

We are looking for a versatile and hands-on Marketing Specialist who thrives in a fast-paced environment and is eager to roll up their sleeves to execute high-impact marketing initiatives. This role is ideal for a marketing generalist who can seamlessly transition between event management, content marketing, and marketing operations while connecting the dots across campaigns to drive results.

This role is for someone who is eager to own projects end-to-end, thrives in a highly collaborative environment, and is excited to make an impact across multiple areas of marketing.

This individual will play a pivotal role in managing events (50%), content marketing initiatives (25%), and supporting marketing operations and reporting (25%). Beyond these core responsibilities, strong project management skills are essential, as this role requires juggling multiple priorities and executing with precision.

Key Responsibilities

Events (50%)

• Lead all aspects of event management, from in-person tradeshows to virtual events.
• Oversee event logistics but also drive pre- and post-event promotion through social media, email marketing, and follow-up campaigns.
• Manage event budgets by tracking expenses, organizing invoices, communicating budget updates, and ensuring alignment with financial goals.
• Collaborate with cross-functional teams to ensure seamless execution of marketing activities at events.
• Manage event reporting, tracking key performance metrics to optimize future event strategies.

Content Marketing (25%)

• Develop a variety of content including emails, blogs, whitepapers, spec sheets, promotional materials, website landing pages, and digital marketing lead generation pages.
• Write and optimize website landing pages and digital marketing lead generation pages to support campaigns and conversion goals.
• Translate complex topics into compelling, audience-friendly narratives with a journalistic storytelling approach.
• Align content with broader marketing initiatives, ensuring consistency across all channels.

Marketing Operations & Reporting (25%)

• Support marketing automation and campaign execution within Pardot and Salesforce.
• Analyze marketing performance and provide data-driven insights to improve campaigns.
• Maintain and optimize marketing workflows to enhance efficiency.

Project & Campaign Management (Ongoing)

• Manage multiple moving parts across marketing functions, ensuring all initiatives stay on track.
• Use Asana to keep projects organized and deadlines met.
• Collaborate cross-functionally to connect marketing initiatives and drive alignment.

Travel: The role involves approximately 15% travel.

Required Skills & Experience:

• BA in Communications, Marketing, Public Relations or equivalent work experience.
• 3-4 years in any marketing or comparable position
• Marketing Generalist Mindset - Comfortable working across multiple disciplines, from events to content to operations.
• Event Management Experience - Ability to plan, execute, and promote in-person and virtual events.
• Strong Content Creation Skills - Proven ability to write compelling marketing content across various formats.
• Project Management Ability - Skilled at handling multiple projects with shifting priorities.
• Strategic Thinker & Connector - Able to see the big picture and align different marketing efforts.
• 15% of

Nice-to-Have Skills:

• Familiar with GA4, Pardot, and Salesforce for campaign execution and reporting.
• Experience using Asana or other project management tools.
• Familiarity with social media strategy and execution.
• Experience with email marketing automation and workflows.
• Background in journalistic or storytelling-style writing.

General:

• Complies with and enforces all applicable safety rules, regulations, and procedures both at Elevate Healthcare and wherever Elevate Healthcare is represented (i.e., program site, trade show, etc.).
• Performs other duties as assigned or as necessity dictates.

Physical Requirements:

• Ability to lift or push weight up to 50 pounds (simulators).
• Ability to operate standard office equipment.

Elevate is an Equal Opportunity Employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.