Manager, Market Segment Marketing

Corewell Health
United States, Michigan, Grand Rapids
Apr 01, 2025
Marketing Manager - Acquisition: Medicare Job Description The Acquisition Marketing Manager drives the development and implementation of data-driven acquisition and direct response marketing strategies for the Medicare market. Leading a team of marketing specialists, the manager is accountable for the planning, development, execution and measurement of acquisition and direct response strategies designed to grow membership and meet business goals and objectives. Responsible for co-creating & executing a go-to-market strategy that focuses on consumer direct marketing tactics including but not limited to lead gen/nurture, digital media and agency management, direct mail, SEO, SEM, and social media. The manager is also responsible for driving the optimization of ongoing acquisition deliverables as well as influencing and working collaboratively with key stakeholders such as sales, product, compliance, operations and corporate marketing - both independently and in conjunction with the Senior Director. Essential Functions - Marketing Manager - Acquisition: Medicare Must have working knowledge and experience in the Medicare market Strong experience with current consumer direct marketing methods including lead gen/nurture, digital media, agency management, direct mail, SEO, SEM, and social media. Overseas the creation of tactical, measurable marketing campaigns and recommends the necessary analytic methodologies to implement, manage and measure success. Collaborates with market and product development to segment current and potential markets and identify market and product opportunities. Drives the implementation of communications programs including oversight of planning, development, production, and distribution of all materials, performing "hands-on" role as necessary. Directs internal and external resources required in the development of materials, including adherence to quality standards, deadlines, and budgets. Responsible for directing internal and external resources required in the development of materials, including adherence to quality standards, deadlines, and budgets. Remains abreast of industry knowledge and best practices. Responsible for working within government, company and direct marketing rules, regulations and guidelines. Works closely with Senior Director on team culture, division of responsibilities and communication. Qualifications: Marketing Manager - Acquisition: Medicare Required Bachelor's Degree Marketing or Business preferred Preferred Master's Degree 7 years of relevant experience experience in marketing or communications Required 5 years of relevant experience supervisory/leadership Preferred 3 years of relevant experience Demonstrated experience in the development, design and execution of business to consumer marketing strategies. Required 3 years of relevant experience Ability to identify opportunities and streamline processes; continuous improvement. Required No Experience Working knowledge of SalesForce and Hubspot Preferred Physical Demands - Marketing Manager - Acquisition: Medicare Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs Waist to Waist > 5 lbs: Seldom up to 10 lbs Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs Waist to Overhead > 5 lbs: Seldom up to 10 lbs Bilateral Carry > 5 lbs: Seldom up to 10 lbs Unilateral Carry > 5 lbs: Seldom up to 10 lbs Pushing Force > 5 lbs: Seldom up to 10 lbs Pulling Force > 5 lbs: Seldom up to 10 lbs Sitting: Frequently Standing: Occasionally Walking: Occasionally Forward Bend - Standing: Seldom Forward Bend - Sitting: Occasionally Trunk Rotation - Standing: Seldom Trunk Rotation - Sitting: Occasionally Reach - Above Shoulder: Seldom Reach - at Shoulder or Below: Seldom Handling: Occasionally Forceful Grip > 5 lbs: Seldom Forceful Pinch > 2 lbs: Seldom Finger/Hand Dexterity: Frequently How Corewell Health cares for you Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here. On-demand pay program powered by Payactiv Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more! Optional identity theft protection, home and auto insurance, pet insurance Traditional and Roth retirement options with service contribution and match savings Eligibility for benefits is determined by employment type and status Primary Location SITE - Priority Health - 1231 E Beltline - Grand Rapids Department Name PH - Consumer Markets Marketing Team Employment Type Full time Shift Day (United States of America) Weekly Scheduled Hours 40 Hours of Work 8:00 a.m. to 5:00 p.m. Days Worked Monday to Friday Weekend Frequency N/A CURRENT COREWELL HEALTH TEAM MEMBERS - Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only. Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief. Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category. An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team. You may request assistance in completing the application process by calling 616.486.7447.