Marketing Manager, Health Plans USFHP/EHP

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What awaits you:

• Work-life balance - This is a remote role. Applicants living in MD, VA, DC, PA, DE, or FL will be given first consideration.
• Medical, Dental, and Vision Insurance.
• 403B Savings Plan w/employer contribution.
• Paid Time off & Paid holidays.
• Employee and Dependent Tuition assistance benefits.
• Health and wellness programs and MORE!

Overview

Johns Hopkins Health Plans (JHHP) is seeking a dynamic and strategic Marketing Manager to drive growth and retention through marketing initiatives, enhance brand awareness, and member engagement. The ideal candidate will have a deep understanding of military healthcare systems, government healthcare policies, and marketing best practices. This role requires creativity, analytical thinking, and the ability to develop and execute multi-channel marketing campaigns tailored to service members, veterans, and their families.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement comprehensive marketing plans to increase awareness and enrollment in the US Family Health Plans (USFHP).
• Lead branding, positioning, and messaging efforts to ensure alignment with the mission and values.
• Manage digital, print, and event marketing campaigns targeted at military personnel, retirees, and their families.
• Monitor and analyze market trends, competitive landscapes, and customer insights to refine strategy.

Communication & Outreach

• Oversee content creation for marketing materials, direct mail, website, digital, out of home, newsletters, and member communications.
• Coordinate with military installations, veteran organizations, and healthcare providers to promote USFHP.
• Develop member engagement initiatives, including webinars, informational sessions, and community outreach programs.

Partnerships & Stakeholder Collaboration

• Work closely with internal teams, including sales, customer service, and compliance, to ensure consistent messaging and branding.
• Collaborate with government agencies, military bases, and healthcare providers to enhance awareness and trust

Data Analysis & Performance Monitoring

• Track and report key marketing metrics, including campaign effectiveness, member engagement, and return on investment (ROI).
• Utilize analytics tools to measure success and optimize marketing strategies.
• Maintain compliance with federal and military health regulations in all marketing activities.

NOTE: This role is focused on the USFHP line of business at JHHP and supports the Employer Health Programs.

Qualifications & Requirements:

• Bachelor's degree in marketing, business, communications or a related field. Master's degree preferred.
• 5+ years of experience in marketing, preferably within the healthcare or government sector.
• Strong understanding of military healthcare systems, TRICARE, and veteran healthcare programs or related work experience.
• Proven experience in direct mail, digital, event marketing and brand development.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and work collaboratively with cross-functional teams.
• Experience with reporting, marketing analytics and CRM tools.

Why Join JHHP?

• Mission-Driven Work: Make a difference by supporting the health and well-being of military members and their families.
• Growth Opportunities: Be part of a growing organization with opportunities for professional development.
• Collaborative Environment: Work with a dedicated team committed to excellence in military healthcare services.

Salary Range: Minimum 41.26/hour - Maximum 72.23/hour. Compensation will be commensurate with equity and experience for roles of similar scope and responsibility.

In cases where the range is displayed as a $0 amount, salary discussions will occur during candidate screening calls, before any subsequent compensation discussion is held between the candidate and any hiring authority.

JHM prioritizes the health and well-being of every employee. Come be healthy at Hopkins!

Diversity and Inclusion are Johns Hopkins Medicine Core Values. We are committed to creating a welcoming and inclusive environment, where we embrace and celebrate our differences, where all employees feel valued, contribute to our mission of serving the community, and engage in equitable healthcare delivery and workforce practices.

Johns Hopkins Health System and its affiliates are drug-free workplace employers.