Associate Director, Marketing - Mass Appeal

Sony Music Entertainment
$85,000-$100,000 USD
401(k)
United States, California, Los Angeles
Apr 18, 2025
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal's ability to maximize the impact of our output.The Associate Director, Marketing for Mass Appeal is primarily responsible for marketing efforts for the music division and its artist roster, as well as assisting in marketing strategies for Mass Appeal across all of its divisions. This role will work closely with the VP of Marketing on creating strategies for music releases and for the overall Mass Appeal brand. What you'll do Office- first role, in office 4 days a week. Work closely with artists and their representatives to define marketing objectives and oversee campaign execution. Identify KPIs for each project Collaborate with and drive marketing efforts from all label teams including social, radio, press, commerce, production, A&R, and international efforts. Manage the conception, communication, and execution of marketing campaigns including but not limited to campaign rollout, audience growth, digital ads, OOH ads, radio, PR & more. Plan, and account for project and campaign marketing budgets, deliverables, and timelines with the VP of Marketing. Manage/update necessary marketing materials including artist decks, bio, video descriptions and more. Assist with the direction of creative assets and marketing collateral to ensure visual communication and brand standards are met. Handle campaign execution with a focus on domestic and international audience engagement and growth. Manage team shared drive to ensure all assets are uploaded in appropriate folders. Develop relationships and secure opportunities with marketing partners, agencies, and DSPs. Work alongside the Director of Label Production for the delivery of all assets to various distribution partners and be actively involved in sales pitches to DSP's, while managing and adhering to delivery deadlines. Contribute digital strategies for the company, label and artist releases. Consult and provide promotional drivers, and marketing ideas when applicable. Secure cross promo opportunities for artists and label Manage launch events Who you are 5+ years professional Marketing experience Music industry experience with an emphasis in Marketing Knowledge and experience in the ever-changing music industry Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines Management experience with internal and external stakeholders Creativity and willingness to think outside the box Self-directed and self-motivated Ability to function under pressure and with little to no supervision Comfortable working in ambiguous situations Excellent communication skills (verbal and written) Ability to pivot and adapt quickly in a fast-paced environment Strong teamwork skills and communication abilities with the ability to write and convey marketing plans/efforts to artist teams and senior executives Strong interpersonal and teamwork skills, including adaptability, personal effectiveness, and the ability to establish quick rapport Microsoft Office proficiency (Word, PowerPoint, Excel, Outlook) Google Suites proficiency (Email, Calendar, Chat, G-drive, Google Meet) What We Give You You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans Investment in your professional growth and development enabling you to thrive in our vibrant community. The space to accelerate progress, positively disrupt, and create what happens next Time off for a winter recess About The Orchard The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. With cutting-edge operations and an unparalleled global team, The Orchard partners with clients to provide full scale solutions across a variety of verticals. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators to grow and evolve in the dynamic, global industry. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity. The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. California based applicants have certain rights under California law. Please see ourCalifornia Recruitment Privacy Policy for more details. The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. California Pay Range $85,000 — $100,000 USD