New

Website Testing and Optimization Manager, Salt Lake City, UT

Western Governors University
life insurance, flexible benefit account, parental leave, paid time off, paid holidays, sick time
United States, Utah, Salt Lake City
3949 South 700 East (Show on map)
Apr 23, 2025
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Pay Range: $ - $ Job Description Responsibilities Essential Functions and Responsibilities: Test Design & Development: Build and manage a strategic roadmap for testing and optimization. Develop hypothesis-driven test plans for a large and complex website, lead generation forms, enrollment application, and landing page optimization, including layout, content, images, call-to-action buttons, forms, and applications. Implementation & Management: Manage testing tools and platforms to set up and launch A/B, split, and multivariate tests. Ensure tests are properly structured to yield reliable data. Data Analysis & Reporting: Analyze test results using statistical methods to determine winning variations. Prepare and present detailed reports on test methodologies, results, and recommendations for cross-functional stakeholders, including executive-level stakeholders. User Experience Optimization: Collaborate closely with the web development, content, media, and nurturing teams to implement successful test outcomes and best practices into the core website and landing page designs. Market Research & Insights: Stay abreast of the latest trends and technologies in conversion rate optimization, user experience, and digital marketing to apply innovative strategies. Knowledge Sharing: Own and manage a sharable knowledge base of test results across channels to increase department-wide understanding of execution that resonates for a specific audience and across audiences. Audiences: Collaborate closely with the Customer Data Platform (CDP) Manager to design and define audience segments for targeted personalization and conversion testing initiatives. Qualifications Knowledge, Skills, and Abilities Experience with web testing platforms: Optimizely, VWO, Adobe Target, or Maxymizer. Experience with CRO strategies to improve site performance Familiarity with digital acquisition methods, tools, and platforms. Understanding and use of HTML, CSS and JavaScript preferred. Strong analytical skills with experience in statistical analysis and a clear understanding of conversion metrics. Strong attention to detail with the ability to manage multiple cross-functional projects concurrently. Experience with UX is a plus. Education Bachelor's Degree Experience 4+ years of experience in digital marketing with 3 or more years in conversion rate optimization. Experience with reporting and web analytics, preferably experience with Adobe Analytics and Google Analytics (ideally 3 or more years). Experience with programming/development and design (ideally 3 or more years). Preferred Qualifications: Master's degree Experience in lieu of education Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager. Physical Requirements: Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. #LI-TK1 Position & Application Details Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave. How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday. Additional Information Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu. Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.