New

Manager, Digital Marketing

TEKsystems
$45.00 - $55.00 / hr
life insurance, sick time, 401(k), retirement plan
United States, North Carolina, Winston Salem
Apr 24, 2025
Responsible for managing large retailer's digital advertising, promotions, and new product launches for this Client. Responsible for supporting and enhancing Client's digital presence across retailer's desktop and mobile websites. Developing and overseeing the effective planning and execution of digital strategies. Responsible for customer websites experience for our product portfolio. Job Description: Customer Strategies & Execution * Develop retailer-focused strategies to drive POS - including paid, organic, and promotional strategies to drive traffic and conversion at retailer websites * Directly manage Retail Media networks -- including campaign optimization, audience strategy, and media mix shifts to drive qualified traffic to our products on retailer's websites * Develop and execute online-only promotional discount strategies with retailers * Partner with retailer's media teams to navigate execution of retail media plans * Support new product launch strategies, including recommendations for media plan, reviews plan, and on-site variant/cross-merchandising plan * Analyze digital marketing strategy performance using PowerBI and retailer-provided reporting * Monitor competitive digital marketing strategies within retailer websites * Work with P&L managers (sales & product marketing) to set priorities and budgets * Manage relationship with retail Brand Advocate Internal Strategy * Manage retailer-focused marketing budgets * Set financial priorities for marketing spend across retailer digital marketing * Partner with organic social, graphics, agencies, demand planning, sales, product marketing, etc. as needed to support campaign activations * Collaborate on cross-functional initiatives * Drive process improvements throughout organization * Partner with Marketing Research to unlock new consumer insights Qualifications * Microsoft suite, strong Excel * Microsoft Power BI * Retail media platforms * Reviews platforms (Bazaarvoice) * 3+ years in digital marketing preferred * Experience in working with retailers' portals (Home Depot, Lowes, Amazon, etc.) * Experience working retail media programs (Amazon Ads, Orange Apron Media, Lowes Media Network, etc.) * Experience setting strategies for onsite media: sponsored products, category banners, brand pages, on-site search optimization, etc * Experience setting strategies for offsite media: Google ad, Meta ads, display network ads, etc. Pay and Benefits The pay range for this position is $45.00 - $55.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: * Medical, dental & vision * Critical Illness, Accident, and Hospital * 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available * Life Insurance (Voluntary Life & AD&D for the employee and dependents) * Short and long-term disability * Health Spending Account (HSA) * Transportation benefits * Employee Assistance Program * Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a hybrid position in Winston-Salem,NC. Application Deadline This position is anticipated to close on May 7, 2025. About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.