New

Paid Social & Digital Media Manager

TEKsystems
$45.00 - $50.00 / hr
life insurance, sick time, 401(k), retirement plan
United States, California, Menlo Park
Apr 30, 2025
Our client is looking for a paid social expert with 5+ years of experience. Top Skills' Details **No Organic, NO SEM/Search, only paid social + Meta ads* Nice to have: Agency experience - Experience working in fast pace environment 1) SME in Paid social who is hands-on (do not need a PM) forecasting reach/model for spending. This person needs to have a wealth of experience in activating campaigns on social platforms, especially Meta Ads -** Activating Campaign; defining the campaign's objectives, understanding what content and material are needed, launching the campaign across the selected channel, monitoring campaign performance using an analytics tool, and making adjustments as needed 2) Lead the setup and execution of successful marketing campaigns for Family of Apps owning all aspects of campaign setup, optimization, troubleshooting, and reporting, with a sustained focus on efficiency and scalability 3) A/B TESTING + Data Driven- This person will be leveraging data to understand scalable drivers of impact. Description We are looking for a digital media expert to join our client's ad team within Consumer Marketing and Product Growth organization and help us build the Media Buying discipline. This person will serve as a thought leader in the implementation of marketing initiatives, diligently applying and improving upon best practices for media strategy, creative and measurement to deliver meaningful impact for the brand and products. They will own media buying and stewardship of Consumer Marketing initiatives on our own platforms from campaign strategy, execution, optimization, technical troubleshooting to measurement and reporting, with a focus on efficiency and scalability. Qualified candidates must be detail-oriented, data-driven professionals who can thrive in a fast-paced, often ambiguous, results-driven environment. The ideal candidate should have a passion for leveraging data to understand scalable drivers of impact. They will have experience implementing strategic marketing strategies, solving complex problems through technical and analytical excellence, and project managing multiple streams of work. They will also have a deep understanding of our advertising tools, and our advertising philosophy. Job Responsibilities: -Partner closely with internal stakeholders such as Communications Planning, Social Marketing, Decision Science, and Creative This role will involve both innovation and implementation skillsets. Tactical and campaign execution expertise will be valued greatly. The ability to use insights to drive decisions -Measure performance and outcomes of messages in market and tracking communications performance to inform future decisions and investments. Help shape -and drive learning agendas in conjunction with data science and research and insights -Lead the setup and execution of successful marketing campaigns for App Social, owning all aspects of campaign set up, optimization, troubleshooting, and reporting, with a sustained focus on efficiency and scalability -Partners with agency to ensure successful execution of campaigns. -Identify testing opportunities and develop testing roadmaps for App Social Marketing efforts -Leverage large and abstract datasets to identify scalable drivers of impact for the business -Identify and manage opportunities for ads product team to further develop our ad platform, tools, and guidelines based on business insights -Own resolution of technical challenges, by collaborating with internal product/engineering teams -Project manage complex work streams and initiatives across marketing objectives -Stay abreast of key media and advertising trends and innovations across platforms to bring to future marketing campaigns and potentially expand the scope of marketing efforts -Streamline processes and build scalable solutions to support a number of campaigns across Brand and Product consumer marketing -Continue to build the team's identity and establish working relationships with the Brand and Product Marketing team Additional Skills & Qualifications -5+ years experience in digital media, 2+ years experience in paid social -Experience with Meta Ads Manager and other digital advertising platforms, having crafted media solutions that drive positive outcomes -Experience creating, implementing and measuring a comprehensive strategy leveraging the advertising products -Digital advertising experience, specifically in ad operations, trafficking, demand management and/or data analytics -Experience building relationships with cross-functional groups and influencing outcomes across multiple levels of management, teams and disciplines -Experience with A/B testing and marketing effectiveness measurement methodologies and technologies -Experience with direct response and brand marketing, data and technology solutions, advertising technology, and/or advertising partnerships -Strong communication, organization and project management experience -Microsoft Excel experience (e.g. pivot tables, advanced formulas, macros) Pay and Benefits The pay range for this position is $45.00 - $50.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: * Medical, dental & vision * Critical Illness, Accident, and Hospital * 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available * Life Insurance (Voluntary Life & AD&D for the employee and dependents) * Short and long-term disability * Health Spending Account (HSA) * Transportation benefits * Employee Assistance Program * Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a fully remote position. Application Deadline This position is anticipated to close on May 6, 2025. About TEKsystems and TEKsystems Global Services We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.