Senior Manager, Content Strategy

Be part of an amazing story.

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Senior Manager of Content Strategy will support the planning, messaging and storytelling across Macy's primary digital and store touchpoints, crafting content about our brand, customers, products and trends.

The Senior Manager will own Macys.com homepage editorial strategy, support category page and SEO storytelling, bring to life interactive content initiatives and inspire our in-store customers to drive engagement, revenue and brand love. They must balance promotional messaging with compelling editorial, optimizing our assets based on data & insights to enable the best customer and business outcomes.

It's a critical role that sits at the intersection of Brand and Marketing Strategy, Creative, Merchants, Digital Site Merchandising, Visual Merchandising and Customer & Digital. The Senior Manager must be adept at communicating across departments, building consensus, weighing trade-offs, and making clear recommendations that achieve cross-company goals.

The ideal candidate has deep experience in architecting content strategies, crafting digital and/or product copy, and synthesizing pop culture and style trends into content and CTAs that inspire our target customers to act.

What You Will Do

• Lead the contenting strategy for Macy's homepage and digital experiences, partnering with creative and site merchandising to ensure we're promoting the most relevant marketing messages that engages our customers, inspires brand love, and drives sales on Macys.com.
• Identify storytelling opportunities tied to culture, style trends, and our company, customers and products; report, write and craft multimedia-heavy digital experiences in partnership with Creative and Interactive Marketing that fit the brand's voice and style while driving revenue.
• Use analytics tools to track performance and synthesize insights to make informed decisions about future content strategy.
• Develop a real-time optimization process that empowers the team to swiftly capitalize on trending sales results and/or cultural conversations to drive digital business KPIs.
• Partner with the Head of Social/Influencers, the CRM Content Strategy Lead and SEO team to align storytelling across owned and third-party platforms.
• Develop and execute content marketing partnerships with external vendors that drive earned media and sales.
• Extend storytelling opportunities to non-digital owned touchpoints, including in-store experiences, marketing activations and paid media channels.
• Create and oversee a digital editorial calendar, ensuring alignment with other marketing channels, Merchants, Marketing Strategy and Customer/CRM Operations needs that tie to Business KPIs.
• Perform additional responsibilities and participate in creative and technical projects as assigned.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

Strategic Thinking: Demonstrates the ability to develop and implement long-term content strategies that align with consumer, cultural, and competitive market factors.

Content Planning and Execution: Experience in architecting content strategies, planning, and managing editorial calendars, and leading the execution of digital touchpoints to drive engagement and sales.

Trend Awareness: Stays up to date on style, commerce and digital trends and technologies to keep strategies relevant and effective.

Analytical Skills: Proficiency in using digital analytics and insights to inform content strategies and measure performance. Ability to develop and manage a reporting system that communicates insights and metrics.

Team Leadership: Proven track record of building, managing, and mentoring editorial and content marketing teams. Ability to inspire, motivate, and develop team members.

Collaboration: Strong cross-functional collaboration skills with Digital, Customer, Marketing, Project Management, and Site Merchandising teams to align strategies and achieve business goals.

Innovation and Creativity: Champion of innovative and creative content solutions that drive business results. Encourages the team to take calculated risks and think outside the box.

Project Management: Ability to coordinate cross-functional teams and manage multiple projects simultaneously, ensuring timely execution and alignment with business priorities.

Communication Skills: Excellent written and verbal communication skills for effectively conveying content strategies, performance metrics, and insights to stakeholders.

Customer Focus: Develops audience-first strategies and content that engages and delights customers, inspiring them to shop.

Vendor Management: Experience in developing and managing content marketing partnerships with external vendors to drive earned media, sales, and sponsorship revenue.

Flexibility: Capable of creating quick-turn content as well as planning for long-term content initiatives.

Results-Oriented: Proven track record of driving business results through strategic thinking, creativity, and innovation.

Who You Are

• Six or more years of content marketing or editorial publishing experience, preferably with digital, retail and commerce background. At least 2 years of experience managing a team.
• Candidates with a Bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• This position requires heavy lifting, constant moving, remaining in a stationary position, and reaching with arms and hands. Involves remaining in a stationary position for at least two consecutive hours, lifting at least 30 lbs. stooping, kneeling, crouching, and climbing ladders. May involve reaching above eye level. Requires close vision, color vision, depth perception, and focus adjustment.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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