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Vice President, Digital Sales Lead

Ipsos-Insight, LLC
United States, Illinois, Chicago
222 South Riverside Plaza (Show on map)
May 15, 2025

The mission of the Ipsos Growth Organization (GO) VP of Strategic Growth-Digital Platform Specialty is to unlock opportunity and business with new clients focusing on the offers within this platform https://www.ipsos.com/en-us/solutions/digital-platform/digital-platform . Those in this role are experienced business developers focused on identifying and reeling in new opportunities that bring value to both Ipsos and clients. They do so by deeply understanding our solutions, leveraging industry/sector connections, working conferences, leveraging social media, building compelling reach-out strategies, understanding prospect business issues, and then penetrating relevant buying points with Ipsos' Digital Platform offerings. Those on this team open new doors, bring the best Ipsos solutions to the table, and ultimately start new relationships that have potential to be long-term Ipsos client partnerships.

Summary of Position and Requirements:

The VP of Strategic Growth-Digital Platform Specialty will be a key member of Ipsos' US Growth Organization. They are tasked with Driving Growth across defined targets as described below. The ideal candidate will:



  • Have a successful sales record with SaaS and/or turnkey digital solutions-understand the associated hustle and attitude required
  • Work closely with Ipsos experts to build business across the Ipsos Digital arenas and amongst varying client buying points
  • Understand the complexities and procurement processes of their assigned sector/focus area
  • Understand the nuances of technology solution sales
  • Have an already-built relevant network
  • Stay current on industry and relevant trends in platform-enabled research and analytics
  • Understand relevant sector strategy and business challenges
  • Build strategic pursuit plans
  • Penetrate, build and nurture relationships in various parts of the target client organizations (Insights, Marketing, IT, R&D, Strategy, Communications, Procurement, Operations, etc.)
  • Effectively communicate the Ipsos Digital Platform value proposition, as well as individual solution specifications, adapting that message to attract new clients to Ipsos
  • Be collaborative and work closely with the relevant Ipsos service lines to develop plans and micro-campaigns that engage new clients and client stakeholders
  • Track the sales process and report on progress


The person in this role will have high visibility within the Ipsos, reporting to the President who oversees Strategic Growth. The person in this role will interact with other key Ipsos senior stakeholders, including Innovation/Creative Excellence/Observer Service Line leaders, project teams, and Ipsos Digital internal teams

Required Skills and Abilities:



  • A successful person in this role will demonstrate either "high proficiency" or "expert" level skills in core areas such as:
  • New Business Sales Experience: has a track record of building business, understands specific sales processes in the relevant arenas and has proven success in new client acquisition in the digital platform space
  • Strong Relevant Network: is connected to range of clients in the industry, with relationships that can be leveraged
  • Social Media Savviness: both to assure that they are seen as industry experts and to reflect Ipsos stature and offerings
  • Business and Commercial Acumen: is able to stand up with senior client professionals and have conversations re: how their business works, able to empathize with client issues and help them uncover solutions associated with the Ipsos Digital Platform offers
  • Internal and External Stakeholder Management: beyond being great with clients and prospects, is respectful and artful re: bringing internal teams together in pursuit of new business
  • Knowledge of Ipsos' Digital Platform offerings: understands industry and (eventually) Ipsos-specific digital platform approaches and tools so that new client prospects feel immediate confidence that they are speaking with a knowledgeable Ipsos representative
  • Industry & Sector Knowledge: seeks ongoing knowledge within their assigned sector/s and business segments to inform strategies
  • SaaS / Digital Platform Experience: understands the nuances of software/platform sales and the competitive market; can inform Ipsos teams of competition and opportunities to differentiate
  • Influence and Relationship-building: with both client prospects and internal colleagues in a respectful, positive, open, and productive manner; ability to collaborate in a matrixed environment
  • Impactful communication skills: this individual will be able to quickly and seemingly effortlessly convey intelligence, trustworthiness and that they will be a joy to work with


If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!

In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $160,000 to $170,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

What's in it for you:

At Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | US

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data-they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

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