Mktg Data Analyst Senior

What You Can Expect

As our Senior Marketing Data Analyst, you will be responsible for supporting and managing the market entry process, conducting sales performance analysis and reporting, and using insights to support new product development and enhance reporting and performance measurement systems. This role is part of our fast-growing and strategic initiatives in power, natural gas, and renewable energy. You will collaborate closely with Sales, Product Development, and other functional teams to prepare for the launch of new products and to track and analyze sales performance. In this role, you will leverage strong data analytics skills to develop and maintain robust performance reporting for Sales and Marketing. In addition, you will monitor and evaluate key customer and market trends to identify new business opportunities and evolving customer needs, using these insights to help shape new product offerings.

The Senior Marketing Analyst will work closely with retail product and commodity teams and will consolidate reporting efforts into comprehensive scorecards for ENGIE Resources. This role will also provide recommendations on margin strategies, assess market attractiveness, and communicate actionable insights through data to drive improved performance. This position is based in Houston, TX, and reports to the Director of Customer Engagement Analytics.

• Support the development and launch of new products to market, including sales training, internal process development and user testing of necessary system enhancements. Support the development and maintenance of the Customer Lifetime Value model for commercial & industrial customers, tracking customer engagements, cost of acquisition, cost of service, retention & attrition, and complete the Marketing ROI
• Derive insights into sales performance, positioning and margin through the analysis of market data, historic sales metrics, sales pipeline, market targets, customer segmentation and product offerings in order to enhance the profitability of the business
• Develop analytical framework, tools, techniques, and capabilities to segment, target, and profile market opportunity, revenue potential, and pricing strategies
• Assist in the development of primary and secondary market research in support of strategic planning and specific marketing initiatives, as required

What You'll Bring

• You hold a Bachelor's Degree in a Business, Marketing or related field
• A minimum of five (5) years working experience in sales and or marketing, experience in B2B environment or retail energy experience
• You are experienced in data analysis, market research, market business planning, project, program management or forecasting
• You are highly analytical with proven experience developing complex queries across multiple data sources and presenting insights clearly to stakeholders
• You have strong problem-solving skills, strategic thinking abilities, and proficiency in SQL programming, project management, and database design
• You are knowledgeable in technical system documentation and can effectively collaborate with IT system teams to support data needs
• You are proficient in CRM software, MS PowerBI (or similar analytics platforms), and have hands-on experience building performance dashboards
• You have excellent oral and written communication skills, with the ability to think critically, prioritize tasks, and work effectively in project teams

Additional Details

• This role is eligible for our hybrid work policy, three (3) days in the Houston, TX office
• Must be willing and able to comply with all ENGIE ethics and safety policies

Compensation

Salary Range: $86,100 - $132,020 USD annually

This represents the average expected pay range for a qualified candidate.

ENGIE complies with all federal, state, and local minimum wage laws. Actual salary offered may vary depending on geography, experience, education, internal pay alignment, or other bona fide factors.

In addition to base pay, this position is eligible for a competitive bonus / incentive plan.

Your Talent Acquisition Partner can share more specific information regarding the benefits or the salary for the position based on the work location.

At ENGIE, we take your well-being seriously. Our comprehensive benefits package includes options for medical, dental, vision, life insurance, employer-paid short-term and long-term disability insurance, ESPP, generous paid time off including wellness days, holidays and leave programs. We also help you plan for retirement by offering a 401(k) Retirement Savings Plan with a company match. But that's not all - we're dedicated to the health and happiness of your entire family, offering supplemental benefits for full time employees that enhance emotional and physical well-being through all stages of life from family forming to caregiver benefits. Explore our benefits package to see how we can support you. Learn more.

Why ENGIE?

ENGIE North America isn't just participating in the Zero-Carbon Transition, we're leading it! Join us as we develop energy that is renewable, efficient, and accessible to everyone.

ENGIE is proud to be an equal opportunity workplace, and we are firmly committed to creating an inclusive workplace for all employees. We are committed to providing employees with a work environment free of discrimination and harassment.All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance with this application or a reasonable accommodation due to a disability, you may contact us at ENGIENA-ENGIEHR@engie.com. This email address is reserved for individuals with disabilities in need of assistance and is not a means of inquiry regarding positions or application status.

We are unable to sponsor or take over sponsorship of an employment visa for this role at any time.

The safety of our employees is our number one priority. All employees at ENGIE have both a duty and the authority to STOP WORK if unsafe acts are observed.