Director, Strategic Marketing - Bioprocessing

Reporting to the Head of Bioprocessing Marketing, theDirector, Strategic Marketing partners with product management, marketing communications, and sales to drive the growth of the Ecolab Bioprocessing business, including Purolite resins. This person will develop and oversee the execution of short- and long-term strategies to accelerate growth. The role is responsible for commanding a deep understanding of market dynamics, the competitive landscape, customer drivers, and the necessary tactics to grow our global share in chromatography resin with industry-leading pharmaceutical manufacturers.

The Director, Strategic Marketing leads initiatives across cross-functional teams including Product Management, Marketing Communications, Field Applications, Customer Applications, Regulatory, Quality, Training and Sales teams to drive the strategic marketing vision for the bioprocessing business.

What You Will Do:

• With input from Purolite resin Product Management (PM), translate product strategy into a global campaign strategy that supports the achievement of business objectives.

• Develop and refine global marketing campaigns on an annual and as needed basis; partner with Marketing Communications to translate marketing strategy into MarCom campaign strategy.

• In partnership with PM and Market & Competitive Intelligence (M&CI), monitor industry drivers/trends, competitive positioning, and messaging to inform campaign strategy, including developing reactive campaigns as needed.

• Together with MarCom, develop strategies to communicate our company and business-level value propositions and messaging (e.g., manufacturing efficiencies, business continuity, sustainability) to key customer personas (e.g., procurement, PD, MSAT, regulatory, and executives).

• Develop and refine segment strategy for prioritized bioprocessing segments; develop and refine positioning, targeting, and value proposition/messaging creation for the segments.

• Together with PM and M&CI, identify new growth opportunities by evaluating new/emerging markets and segments that have the potential to accelerate the uptake of Purolite resins.

• Develop cohesive strategy, review business cases/financial analyses, and enable reporting and tracking to the success of new growth initiatives.

• Ensure all Purolite Resin and Ecolab compliance requirements are fulfilled, including branding, legal, regulatory, and compliance.

• Serve as lead for more junior teammates, providing guidance on best practices and navigating the business.

• Communicate effectively with teammates, leadership, stakeholders, and customers by being attentive, responsive, proactive, and sensitive to competing demands.

Position Details:

• This is a hybrid role with a preference for the candidate to be based out of the King of Prussia, PA area

• 25% travel required

Minimum Qualifications:

• Bachelor's degree in Marketing or Science (chemistry or biology)

• 8 years of B2B marketing experience

• 8 years of experience in pharmaceutical manufacturing

• Background in building and implementing a marketing strategy on a global scale

• Demonstrated initiative and ability to work independently and handle multiple tasks

• Effective oral and written communication skills, good attention to detail, and well-developed leadership qualities

• Strong executive presence and track record of engaging with cross-functional leaders to drive complex initiatives

Preferred Qualifications:

• MBA

• Chromatography resin market and technical expertise

• Business strategy development experience

• Strong Financial acumen

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