Associate Director, Audience & Data Solutions

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over$47 billionin marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative andMediahuband through its award-winning specialty business unitsHealix,Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more atwww.ipgmediabrands.com.

Position Summary

The Associate Director, Audience & Data Solutions is responsible for developing and supporting all aspects of our Agency and clients' audience and data strategy. This role encompasses all aspects of audience and data strategy, from data utilization and insights generation to analytics, technology enablement, and audience-centric activation. You will be a strategic consultant, data storyteller, and technology evangelist, translating complex data into clear, actionable insights that resonate with both technical and non-technical audiences.

This role requires a strong understanding of both technical and business strategies, with a focus on audience development and activation. The ideal candidate will be a subject matter expert, working collaboratively with internal stakeholders, agency teams, strategic partners, and clients to create integrated solutions and accelerators that solve client challenges and drive new revenue opportunities for the agency.

Key Responsibilities:

Audience Strategy & Activation:

• Work with cross-functional teams to ensure the long-term health of relationships, delivering strong results and ensuring key stakeholders feel good about the overall success and value of those results related to audience initiatives.
• Identify areas for enhancement and growth to our audience data strategy and setup. Serve as a trusted advisor to client teams, providing proactive guidance on audience creation and effective utilization of data resources.
• Collaborate and partner with internal activation, planning and brand strategy teams to uncover deep audience insights, develop compelling narratives that inform marketing strategies and identify audience optimization opportunities and new segmentation strategies.
• Contribute to the success of the overall team by participating or co-leading training, product, or partnership development initiatives related to audience solutions as needed.
• Lead the creation and execution ofquarterlyaudience reports to clients, showcasing audience strategy thought leadership and providing actionable recommendations to improve or enhance the current strategy.
• Explore and adapt our work to existing and emerging systems for audience development.

Data & Tech Solutions:

• Provide leadership in marketing and digital transformation, understanding where IPG/Mediabrands and partner solutions integrate with holistic architecture and strategy.
• Support workshops and project delivery efforts (documentation, workshops, consulting, assessments).
• Translate business challenges to technical requirements.
• Run client workshops and consulting projects.
• Partner with ACX to stay on top of data source/partner and attribute updates, and support consultation in driving the full utilization of the IPG solutions, licenses, etc.
• Maintain a growing understanding of major Martech and Adtech partners (e.g., Snowflake, AWS, Adobe, Salesforce, Google, OneTrust, Epsilon, LiveRamp, Neustar, etc.) and how evolving privacy regulations are driving innovation.
• Develop and distribute a regular newsletter highlighting key learnings, strategic opportunities, and proactive perspectives on industry trends.

Desired Skills & Experience:

Experience:

• 5-6+ years of experience in data-related or audience-centric roles - ie. audience strategy, audience research or media.
• 4+ years of experience working within an agency, brand, or adtech/martech vendor.
• Demonstrated success leading multi-location/multi-functional teams.
• Experience working with both internal planning, activation and analytics teams as well as direct client contact.
• Familiarity with the impact of cookie deprecation and privacy legislation on addressable audience targeting and measurement.
• Experience with audience tools and data sets such as Acxiom Infobase, Nielsen, ComScore, MRI Simmons, YouGov, Dun & Bradstreet, 1st party (CRM) data.
• Bonus: Experience working with digital media, TV, or user data.

Skills:

• Understanding of data and technology platforms (i.e. LiveRamp, Amazon Ads, The Trade Desk, Google Marketing Platform, Neustar, Epsilon)
• Working knowledge of audience tools and data sets such as Acxiom Infobase, Nielsen, ComScore, MRI Simmons, YouGov, Dun & Bradstreet, 1st party (CRM) data.
• Exceptional communication and interpersonal skills. Including the ability to translate audience insights into actionable and compelling stories for diverse audiences.
• Basic experience with cloud-based architecture, (i.e. Salesforce Customer 360, Adobe Real Time CDP, Snowflake, AWS, Infosum, LiveRamp, Habu, Google Cloud Platform)
• Understanding of analytics best practices and data requirements.
• Business judgment, problem-solving, and analytical skills.
• Solid planning, priority setting, time management and project management skills, with experience managing multiple projects and resources concurrently
• Ability to analyze large datasets, identify key trends, and draw meaningful conclusions.
• Flexible with the ability to keep up with a fast-paced, constantly evolving environment.

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.