New

Assistant Director for Marketing and Communications

University of Georgia

retirement plan

United States, Georgia, Athens

Jun 05, 2025

Posting Details

Posting Number	S13700P
Working Title	Assistant Director for Marketing and Communications
Department	VPSA-Recreational Sports
About the University of Georgia	Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education (https://www.uga.edu/). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly formed School of Medicine.
About the College/Unit/Department	The Department of Recreational Sports in the Division of Student Affairs promotes healthy lifestyle choices by providing development, growth, and education for the University of Georgia community through the spirit of recreation.
College/Unit/Department website	recsports@uga.edu
Posting Type	External
Retirement Plan	TRS or ORP
Employment Type	Employee
Benefits Eligibility	Benefits Eligible
Full/Part time	Full Time
Work Schedule
Additional Schedule Information	Monday-Friday with additional night and weekends to meet departmental deadlines.
Advertised Salary	Commensurate with Experience
Posting Date	06/05/2025
Open until filled	Yes
Closing Date
Proposed Starting Date	07/01/2025
Special Instructions to Applicants	Priority consideration will be given to those who complete the application process by 6/20/2025; however, screening will continue until the position is filled. We are unable to offer a work visa sponsorship for this position. You must be authorized to work in the U.S. to apply.
Location of Vacancy	Athens Area
EEO Policy Statement	The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).
USG Core Values Statement	The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct. Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653.

Position Information

Classification Title	Marketing/Public Relations Professional
FLSA	Exempt
FTE	1.00
Minimum Qualifications	Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.
Preferred Qualifications	* Master's degree in marketing, public relations, graphic design, or related field. * Experience supervising student employees. * Experience with institutional branding or communications in higher education
Position Summary	The Assistant Director for Marketing & Communications is an integral part of the Department of Recreational Sports and reports to the Associate Director for Programs. This position is primarily responsible for coordinating the implementation of promotional ideas and activities for the department. Additionally, this position will supervise a team of student assistants to create the deliverables and collateral. In collaboration with the University Health Center, Student Care and Outreach, and other departments within the Division of Student Affairs, this position promotes programs and services centered around student well-being at the University of Georgia.
Knowledge, Skills, Abilities and/or Competencies	Proficiency in MAC operating systems including In-Design and/or Adobe Creative Suite. Demonstrated ability to work independently, conceptualize projects and manage multiple priorities. Strong written communication skills, including creative writing and related activities (e.g., conducting interviews, researching and copy editing). Ability to communicate effectively across various audiences. Ability to understand and accurately interpret information and develop appropriate responses. Proven ability to work with a wide variety of constituents to creatively resolve problems and develop solutions. Demonstrated competency in administrating successful social media sites and campaigns.
Physical Demands	Move throughout the 440,000 sq. ft. Ramsey Student Center. Standing, walking, sitting, stooping, using hands and reaching with arms. Climb up and down ladders and in small spaces. Travel across narrow accesses and to operate departmental vehicles to run job-related errands. Lift and/or move up to 25 pounds. Close vision, distance vision, peripheral vision, depth perception.
Is driving a responsibility of this position?	Yes
Is this a Position of Trust?	Yes
Does this position have operation, access, or control of financial resources?	No
Does this position require a P-Card?	No
Is having a P-Card an essential function of this position?	No
Does this position have direct interaction or care of children under the age of 18 or direct patient care?	No
Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications)	Yes
Credit and P-Card policy	Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.
Background Investigation Policy	Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.

Duties/Responsibilities

Public Relations:

Conceptualize, coordinate, and produce customer-focused print and digital publications and manage the contributions of staff, photographers, videographers, designers and printers. Responsible for editorial direction of all publications and productions that are created and distributed. Maintain consistent messaging across department.
Coordinate annual presence at all orientation events to adequately promote the department and its offerings. (e.g., student orientation sessions, new faculty orientation, other University events).
Collaborate with the Director's team to respond to general requests from the media and other stakeholders.
Educate staff and students on the University brand and serve as the liaison between Recreational Sports and the University Trademarks office, Marketing & Communications, and the UGA Athletic Association.
Maintain a knowledge base of all departmental programs and functions, Division of Student Affairs functions and general university offices.
Collaborate and communicate with all Division of Student Affairs marketing and communications staff to ensure the department is aligned with division communication goals.
Create an annual report to be made available electronically to stakeholders.
Work with the division's marketing and communications staff to promote programs, events and activities to both on-campus.

Percentage of time

Duties/Responsibilities

Marketing:

Oversee and communicate comprehensive marketing plan for all programming areas and day-to-day operations within the Department of Recreational Sports.
Utilize departmental analytics and work with the department's program areas to enhance marketing strategies. Remain proficient and aware of new media potentials and capitalize on cutting edge trends and technologies to effectively communicate with the department's stakeholders.
Assist with developing strategies to improve program participation and membership recruitment and services including customer service, membership sales and retention.
Participate in budget development for marketing and promotional initiatives. Oversee purchasing and upkeep of all marketing department equipment and supplies.

Percentage of time

Duties/Responsibilities	Student Personnel Management Supervise and mentor a graduate assistant and the marketing team consisting of 8 to 10 student employees who serve as graphic designers, photographers, videographers, and coordinate social media. Create guidelines, structure, and job descriptions for the marketing team.
Percentage of time	15

Duties/Responsibilities

Student Well-Being

Work with Associate Vice President for Student Well-being and other departments in the Division of Student Affairs to advance and support the divisional and institutional goals of enhancing student well-being
Curate digital and printed marketing materials to promote departments and programs in the Division of Student Affairs that focus on student well-being
Serves as facilitator between Recreational Sports departments, and liaisons with other Well-being Resources departments for shared work.
Oversee internal communications efforts and ensures that the function is being effectively carried out within the guidelines established by the director and the administrative staff, working in consultation with the Student Affairs talent management lead.

Percentage of time

Duties/Responsibilities

Systems Management

Serve as the main point of contact for facility digital signage. Create digital media schedule for all screens. Work with department staff to create announcements and imaging. Ensures that facility closings or varied hours of operation as well as major announcements are displayed in a timely fashion.
Serve as administrator for department social media outlets to include Facebook, Instagram, Twitter, YouTube. Oversee content that is posted on a regular basis to the various outlets. Work with area programmers to obtain content appropriate for posting.
Serve as lead content manager for departmental website, including updating staff directory and online organizational chart. Provide updates for the Division of Student Affairs website, including updating staff and event information.

Percentage of time