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Job Details
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Overland Park, Kansas - Overland Park, KS |
| Position Type |
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Salary - Office |
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Description
Job Summary: As the Marketing Specialist III - Email & SMS Marketing, you will lead the strategy, creation, testing, and analysis of email and SMS marketing campaigns to drive engagement, conversion, and retention. This role is essential to Walsworth's evolving digital marketing approach and will focus on enhancing our email and SMS performance using data-driven tactics and creative campaign execution. This role is based out of our Walsworth - Overland Park, Kansas, office. This a salaried, exempt position. The schedule is Monday - Friday, 8 AM - 4:30 PM. Essential Functions:
Develop and manage end-to-end email and SMS campaigns from concept to execution to reporting for both B2C and B2B audiences.
Create and maintain campaign calendars aligned with promotions, product launches, and business objectives.
Design and manage A/B testing for subject lines, content, creative, and offer structures across email and SMS.
Build automated lifecycle flows (welcome, abandon cart, re-engagement, etc.) and optimize for performance.
Monitor and report on key performance indicators (KPIs) including open rates, click-through rates, and conversions, using campaign insights to drive optimization.
Recommend and implement best practices for email and SMS marketing in compliance with industry regulations (CAN-SPAM, GDPR, etc.).
Collaborate closely with marketing team to align messaging and visuals to drive cross-channel campaign success.
Bring forward proactive strategies for continuous improvement and customer engagement, leveraging data and campaign insights.
Manage campaign workflows and deadlines using project management tools (Monday.com experience a plus).
Support strategic planning efforts including budgeting, content calendars, and yearly campaign roadmaps.
Write and edit marketing copy as needed, with knowledge of AP Style considered a plus.
Contribute to team brainstorming sessions and follow through on initiatives from concept to execution.
Assist with marketing efforts across other channels and verticals, including potential commercial business support.
Participate in internal and external presentations, including campaign performance reviews.
Knowledge, Skills and Abilities
2-3 years of hands-on experience in email marketing; SMS marketing experience strongly preferred.
Working knowledge of Brevo and Pardot (or comparable platforms).
Working knowledge of Microsoft Office tools
Demonstrated success in campaign strategy, list segmentation, and A/B testing.
Understanding of email/SMS marketing laws and compliance standards.
Highly collaborative, curious, creative, and proactive with strong attention to detail and organizational skills.
Excellent interpersonal and communication skills
Able to work both independently and as part of a team.
Agency experience or background in managing diverse accounts and strategies is a plus.
Experience with Monday.com or other project management tools is a plus.
Strong data and analytical skills with the ability to interpret campaign data and turn insights into action.
Excellent writing, editing, and proofreading skills.
Familiarity with HTML and email design best practices is a plus.
Bachelor's degree in Marketing, Communications, or related field preferred - or equivalent relevant experience.
Minimum Requirements:
U.S. work authorization is required. Walsworth does not offer employment sponsorship.
Bachelor's Degree in Marketing, Communications, Public Relations or a related field and two years' experience in marketing or a related function or
Associate Degree in Marketing, Communications, Public Relations or a related field and four years' experience in marketing or a related function
A pre-employment drug screen is required for this role
This position is based out of our Walsworth - Overland Park office
About Walsworth Walsworth is a family-owned printing company with 87-plus years of historical excellence and a healthy respect for hard work and work-life balance. Many of our employees stay for decades, with good reason. Our Walsworth - Overland Park location houses approximately 50 employees - including our IT Development, Marketing and Communications, Yearbook Sales and Corporate Recruitment Teams. We recently received the silver Healthy KC Workplace award for work-life balance which incorporated physical and mental health initiatives led by Walsworth - Overland Park employees and leadership. We're a business casual environment with a "work hard, play hard" mentality. We celebrate employee birthdays, office achievements and fun holidays like "Cinco de Derby" - a combined Cinco de Mayo and Kentucky Derby celebration! Check out our LinkedIn and Indeed company pages to learn more about our culture and how you could be a great fit! See more at: * Our Walsworth blog: walsworth.com/blog * Our Walsworth Yearbooks blog: walsworthyearbooks.com/blog * Our employee spotlights page: walsworth.com/employee-spotlights Walsworth is an equal opportunity employer.
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Walsworth
Jun 10, 2025