Sr. Digital Marketing Data Analyst

Symetra has an exciting new opportunity to join us as a Sr. Digital Marketing Data Analyst!

About the role

We are seeking a Sr. Digital Marketing Data Analyst to measure, analyze, and interpret the performance of our digital marketing programs. In this role, you'll create insightful reports and data-driven narratives across channels including content, email, social, video, digital advertising, marketing automation, and web platforms. Using analytics, BI, and research tools, you'll deliver actionable insights to inform strategic decisions. Strong communication skills and a passion for partner engagement are essential as you help drive innovation and keep our marketing efforts competitive.

What you will do

• Collaborate with partners and the digital marketing team to define key metrics, understand analytics needs, and deliver actionable insights through reports and dashboards.
• Create and present recurring and ad-hoc performance reports for marketing, sales, and senior leadership using tools like Power BI, Google Analytics, and Quantum Metric.
• Plan and facilitate partner intake sessions to gather requirements and develop reporting solutions aligned with business goals and priorities.
• Collect, process, model, and transform high-volume, complex data from various sources to support descriptive, diagnostic, predictive, and prescriptive analysis.
• Evaluate internal systems for efficiency, issues, and data accuracy; develop and maintain protocols for handling, processing, and cleaning data.
• Ensure documentation of reporting processes is current, complete, and accessible for consistency and scalability.
• Reflect on project requirements to identify potential gaps and provide proactive recommendations for improved outcomes and delivery.
• Build a strong understanding of Symetra's products, customers, data infrastructure, and strategic objectives, while ensuring data quality and integrity for reliable performance measurement.

What we offer you

"If you want to invest in yourself and build a career, this is a great place to work. If you don't want to put in the effort to learn the industry and become a student of the business (it takes real effort!), there are easier places to work." Cris H. AVP Internal Sales, Training and Development

"Symetra is inclusive of all employees regardless of their personal differences." Darrell J. Actuary III

"At Symetra, we prioritize learning and provide various resources like the Student of the Business courses, sponsorship for professional certifications, and helpful colleagues who are always ready to teach and answer questions." Financial Reporting Lead Senior Analyst

Benefits and Perks

We don't take a "one-size-fits-all" approach when it comes to our employees. Our programs are designed to make your life better both at work and at home.

• Flexible full-time or hybrid telecommuting arrangements
• Plan for your future with our 401(k) plan and take advantage of immediate vesting and company matching up to 6%
• Paid time away including vacation and sick time, flex days and ten paid holidays
• Give back to your community and double your impact through our company matching

Want more details? Check out our Symetra Benefits Overview

Compensation

Salary Range: $85,400 - $142,300 plus eligibility for the company annual bonus program.

Who You Are:

• High school diploma required; bachelor's degree in Computer Science, Engineering, Mathematics, or a related field preferred - or 5-7 years of equivalent professional experience.
• Experienced in a corporate environment, ideally within a marketing department, partnering with Digital Marketing, Product Marketing, and Sales teams.
• Strong understanding of digital marketing channels, platforms, and practices, with the ability to interpret and present results to partners.
• Skilled communicator with the ability to convey technical information clearly to both technical and non-technical audiences.
• Collaborative and self-driven, with strong interpersonal skills and experience working cross-functionally with analytics and marketing teams.
• Proficient in SQL, Python, and/or R for data analysis and modeling.
• Hands-on experience with analytics platforms like Google Analytics and Quantum Metric, and data visualization tools-preferably Power BI.
• Highly skilled in Microsoft Excel and Google Sheets for data manipulation and statistical analysis.
• Comfortable working with structured and unstructured data, with experience in data modeling and handling large-scale datasets.
• Able to gather and document business and reporting requirements from multiple sources.
• Capable of managing multiple data analysis requests of varying size, scope, and complexity.

We empower inclusion.

At Symetra, we aspire to be the most inclusive insurance company in the country. We're building a place where every employee feels valued, respected, and has opportunities to contribute. Inclusion is about recognizing our assumptions, considering multiple perspectives, and removing barriers.

We accept and celebrate diverse experiences, identities, and perspectives, because lifting each other up fuels thought and builds a stronger, more innovative company. We invite you to learn more about our efforts here.

Creating a world where more people have access to financial freedom.

Symetra is a national financial services company that helps people achieve their financial goals and have confidence in the future. We value transparency and sustainability, providing competitive products and clear communication. Our commitment to DEI means we support our communities and prioritize financial freedom for all.

For more information about our careers visit https://symetra.eightfold.ai/careers.

Work Authorization

This role does not offer employer work visa sponsorship or support. Applicants need to be authorized to work in the United States at hire and throughout their employment.

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