OVERVIEW
The Account Manager - Specialty, OEM/B2B reports to the Director of Commercial Sales and is responsible for driving strategic growth and managing key relationships across Buying Groups, Wholesalers, Direct Dealers, regional multi-location accounts, and OEM/B2B partners within the US Commercial sales channel. Serving as the primary liaison for these accounts, this role focuses on increasing brand presence, optimizing sales performance, and ensuring exceptional service delivery. The position also includes oversight of a 30-member external sales agency and close collaboration with internal teams to ensure consistent and effective execution of business plans.
- Strategic Account Management
- Develop and implement tailored business plans for assigned accounts and segments
- Manage relationships with both internal and external key stakeholders to drive long-term growth
- Create and present strategic Key Account Plans that align with customer and corporate objectives
- Track and forecast sales performance for Specialty and OEM/B2B accounts
- External Sales Agency Management
- Align the efforts of the external sales rep agency with broader strategic objectives, track and report progress to the Director of Commercial Sales
- Collaborate with leadership to set and review monthly, quarterly, and annual goals for agency reps.
- Provide training, ongoing support, and performance tracking for sales agency personnel.
- Work closely with Sales Support Specialist to ensure optimal support for assigned Specialty accounts.
- Sales Execution & Event Management
- Lead planning and execution of Buying Group events (booth setup, accommodations, show specials, sample ordering, and product displays)
- Drive promotional initiatives and seasonal sales campaigns with Wholesaler, Buy Group, Direct Dealer, and regional multi-location accounts.
- Deliver product training, education, and promotional support to partner accounts.
- Analytics & Reporting
- Analyze sales data using Excel (Pivot Tables, VLOOKUP), and platforms such as SalesForce and PowerBI.
- Prepare and deliver detailed monthly reporting to business units on key product initiatives, account performance, and ROI
- Monitor competitor activity and recommend strategic adjustments
- Cross-Functional Collaboration
- Partner with Marketing to align on branding, promotions, and go-to-market strategies that support Specialty and OEM/B2B business growth.
- Coordinate with Customer Service, Accounts Receivable, and Sales Coordinators to ensure seamless service and account support.
- Act as the Voice of the Customer (VoC) by gathering insights and feedback from key accounts to influence internal initiatives and enhance the customer experience.
- Collaborate with Product Management and R&D to relay customer feedback and market needs that inform new product development, enhancements, and innovation roadmaps.
- Maintain expert-level knowledge of core product categories (e.g., Safariland, Bianchi, Break Free, Hatch, & Forensics Source) to provide strategic input and serve as a trusted advisor to both customers and internal teams.
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- Bachelor's degree in Business, Marketing, or related field
- 5 - 10 years of sales or account management experience (within firearms industry preferred)
- Strong knowledge of firearm and adjacent accessory categories
- Track record of managing complex, multi-contact accounts
- Advanced knowledge of Microsoft Word, Excel, PowerPoint and Microsoft PowerBI
- Exceptional communication, negotiation, and relationship-building skills
- Highly organized, self-motivated, and able to manage multiple priorities
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Why work at Safariland?
At Safariland our colleagues are some of the best and brightest in the industry and we are seeking new team members who exhibit the diverse competencies that will drive The Safariland Group to even greater success while maintaining our culture of being a great place to work. We believe innovation drives winning performance and we constantly challenge ourselves to be the very best in every aspect of our business. We cultivate a work culture driven by our 4 core values; integrity, curiosity, excellence and empowerment and we want associates to be involved in their work and communities so they can achieve their highest level of wellbeing. That is why Safariland offers a comprehensive suite of benefits to promote health and financial security for eligible employees and their families.
Eligible employees are offered:
- Medical, dental & vision insurance
- 401(k) with company match
- Employer paid life insurance and AD&D
- Employer paid disability
- Wellness program
- Adoption assistance
- Tuition assistance
- Employee assistance program
- Work life balance
- Paid time off (PTO), sick leave and paid holidays throughout the calendar year (consistent with relevant state law and company policies)
The Safariland Group believes in the benefits of a diverse workforce and is committed to equal opportunity and affirmative actions. We pride ourselves on hiring and developing the best people, without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally recognized protected basis prohibited by applicable law.
For those applicants with disabilities, if you require reasonable accommodation in searching for a job opening or submitting an application, please contact us by calling 888-469-6455.
All employment decisions are solely based on the applicant's qualifications as they relate to the requirements of the position. |
Safariland, LLC
95,000 USD-115,000 USD
life insurance, vision insurance, paid time off, paid holidays, sick time, tuition assistance, 401(k)
Jun 17, 2025