Senior Marketing Data Analyst
 Microsoft | |
 United States, Washington, Redmond | |
 Jul 02, 2025 | |
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OverviewAt Microsoft AI (MAI), we are on a mission to use AI responsibly to make everyone more informed, capable, and supported. We are inventing an AI Companion for everyone-an AI with real personality and emotional intelligence that's always in your corner. MAI builds Microsoft's most impactful consumer experiences, including Copilot, Bing, MSN, Edge, and Microsoft Advertising, and develops the proprietary foundational AI models that power them. We work closely with teams across Microsoft and the full AI stack to deliver on Microsoft's AI ambitions. Within MAI, the Advertising & Monetization team drives both direct (paid by the customer) and non-transparent (third-party funded) monetization across Microsoft properties. As the engine behind digital advertising at Microsoft-including our high-growth search engine, Bing-we're redefining what modern, AI-powered advertising looks like at the intersection of product, data, marketing, and customer experience. As a Senior Marketing Data Analyst in the Analytics & Applications team, you work will focus on helping the Marketing organization achieve its long-term business and customer growth objectives through the creation of self-serve data analytics, insights, and reports. You will act as a strategic partner responsible for delivering data models, insights, and analytics that impact the ability to understand our Marketing ecosystem and enable the business to react quickly and drive business growth. You will develop your career, forge effective cross-functional relationships, take on progressively broader responsibilities, and establish yourself as a trusted strategic advisor. You can expect to have sponsorship for your work, support for your professional development, and encouragement to bring your authentic self to work. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesDevelop marketing measurement frameworks that align planning goals with measurable and optimizable indicators.Oversee tracking methodologies, ensuring robust multi-channel and multi-device tracking.Develop and drive improvements in attribution models (e.g., multi-touch, last-click) to deliver actionable insights for advertisers.Identify and leverage appropriate data sources to develop actionable insights and recommendations.Translate media performance into business context with impactful recommendations for marketing partners.Analyze performance data, brand lift studies, and campaign reports to extract meaningful insights.Conduct exploratory data analysis and create data models to support decision-making across marketing and business teams.Design learning agendas and test frameworks grounded in clear, strategic hypotheses.Other Embody our culture and values | |