Sales Representative - Commercial

Job Summary:

As a Sales Representative I - Commercial, you are responsible for prospecting, developing, and closing new business opportunities while maintaining a book of business. This role focuses on expanding the company's customer base, presenting solutions to potential clients, and achieving sales targets within an assigned territory or market.

Essential Functions:

• Identify, develop, and purse new business opportunities to generate leads, expand the client base, and increase revenue.
• Maintain and grow assigned customer accounts by ensuring consistent follow-up, responsiveness, and proactive problem-solving.
• Develop strong, long-term relationships with clients.
• Analyze market trends and competitor activity to identify growth opportunities.
• Lead end-to-end sales cycles including proposal development, negotiation of pricing and terms, and successful closure of deals.
• Serve as a consultant to clients by understanding their challenges and presenting tailored solutions that meet their unique needs.
• Consistently meet or exceed assigned sales targets and KPIs.
• Conduct regular check-ins, discovery meetings, product demos, and review calls with clients.
• Generate qualified leads through inbound and outbound efforts, including calls, email campaigns, events, and referrals.
• Effectively manage assigned geographic territory, ensuring strategic coverage, efficient scheduling, and prioritization of high-potential opportunities.
• Track and report on sales performance, pipeline activities, and client interactions using the CRM system.
• Collaborate across departments to ensure a coordinated approach to client success.
• Continuously seek feedback and advocate for enhancements to service delivery and product offerings to ensure customer satisfaction.
• All other duties as assigned.

Knowledge, Skills and Abilities

• Ability to remain organized and self-directed.
• Ability to work both independently and collaboratively in a team environment.
• Strong verbal and written communication skills, including excellent listening, negotiation, and presentation abilities.
• Ability to communicate clearly and accurately with clients and internal stakeholders at all levels of the organization.
• Excellent customer service skills with the ability to resolve client issues effectively.
• Ability to manage multiple account management projects simultaneously while maintaining attention to detail.
• Experience in delivering client-focused solutions tailored to customer needs.
• Proficiency in CRM software (e.g., Salesforce), Microsoft Office, and other computer applications.

Minimum Requirements:

• High School Diploma
• Five years account management or sales experience in a fast-paced sales environment preferred
• Print and/or publishing experience preferred

Minimum Qualifications

• Bachelor's degree in a discipline related to functional work or role with up to 5 years of relevant work experience OR demonstrated ability to meet the job requirements through a comparable number of years of applicable work experience.
• Able to translate previous work experience into very good problem-solving skills and appropriately apply proven solutions.
• Consistently deliver prescribed outcomes in a timely and accurate manner with appropriate guidance.
• Apply existing processes and procedures to solve problems and may receive guidance for problems that are non-routine.
• Able to apply very good functional computer knowledge in utilizing Microsoft Windows, MAC or other technical tools to complete work assignments.
• May require knowledge of, or ability to quickly learn specialized software related to the position such as CRM.
• Requires good communication skills, both verbal and written.
• Able to understand general business concepts and apply them when communicating with diverse groups of people when completing work assignments.
• Valid Driver's License

Walsworth is an Equal Opportunity Employer. Qualified candidates will be considered without regard to race, sex, disability, veteran status, sexual orientation, or gender identity.