Senior Manager - Digital Marketing

At TDS Telecom, connecting people is at the heart of everything we do. We are forward thinkers who leverage cutting-edge fiber internet technology to strengthen communities. We are dedicated to excellence, which drives us to succeed together, creating a better world through meaningful connections. Ready to make an impact?

We are excited to share a newly created position on our marketing team that can work remotely in any of the states in which TDS Telecom operates!

The Senior Manager - Digital Marketing will lead the development and execution of a comprehensive digital marketing strategy that builds brand equity, drives customer acquisition, and supports revenue growth. This dynamic role is responsible for defining the brand's digital presence, creating and executing go-to-market plans, and building a high-performing digital marketing team. Qualified applicants will be strategic thinkers with hands-on experience in digital content creation, media planning, performance measurement, and marketing technology platforms (i.e. Salesforce).

Digital Execution & Content Strategy:

Oversee the creation of digital content across channels (social, email, paid media, SEO).
• Ensure brand consistency and high-quality creative execution across all digital touchpoints.
• Collaborate with internal stakeholders and creative teams, as well as external agencies to deliver integrated campaigns.
• Drive data-informed digital initiatives to acquire and retain customers across segments, channels, and geographies.

Strategic Leadership & Brand Development:

• Define and implement the digital marketing strategy aligned with business objectives.
• Develop customer segmentation strategies and value propositions to guide campaign planning.
• Create and execute go-to-market plans for our products and services that meet our performance goals.
• Establish measurable goals, manage budgets, and oversee digital marketing effectiveness.
• Provide strategic direction to the eCommerce and Creative Services teams to shape the consumer internet experience.
• Oversee the TDS brand to ensure a consistent and impactful company image across all markets.

Media Planning & Agency Management:

• Advise on and oversee media buying strategy across digital platforms.
• Use customer segmentation, buying behavior, and competitor insights to inform planning.
• Manage relationships with external agencies and vendors.
• Optimize media spend based on performance data and business priorities.

Product Marketing Collaboration:

• Partner with Product Management, Sales, and other stakeholders to launch new products and technologies.
• Create targeted strategies for new and existing customers, support advertising campaigns, and generate qualified leads and sales incentives.

Required Qualifications:

• Bachelor's degree (or higher) -OR- 4+ years in professional experience.
• 8+ years' experience in digital marketing.
• 2+ years' experience in a leadership role.

Other Qualifications:

• Master's degree preferred.
• Proven experience building and scaling digital marketing teams.
• Deep understanding of digital channels including Search Engine Optimization (SEO), Search Engine Marketing (SEM), social, content, and programmatic media.
• Strong proficiency in Salesforce Marketing Cloud and analytics platforms (e.g., Google Analytics).
• Experience managing agencies and cross-functional teams.
• Excellent communication, leadership, and project management skills.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Proven success in digital marketing strategy, campaign execution, and performance optimization.

Do you meet the Required Qualifications but are unsure if your experience aligns with the Other Qualifications? We encourage you to apply! Research shows that many candidates hesitate to apply unless they meet 100% of the qualifications, even when they possess the skills and experience needed to succeed in the role. Experience and skills come in many forms, and they may not always match exactly what's listed on paper, but they can still lead to success. If you meet the Required Qualifications and believe you have the potential to thrive in this role, we encourage you to apply today!

Benefits

We believe in taking care of our team, which is why we offer comprehensive benefits to support your health, financial well-being, and overall happiness. Join us and experience a work environment where your well-being is a top priority!

Associates scheduled to work 20 or more hours per week have access to:

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Life Insurance
• 401(k) Plan
• Generous Vacation & Paid Sick Leave
• Seven Paid National Holidays & One Floating Holiday
• Paid Parental Leave (6 weeks after 12 months of employment)
• Adoption & Surrogacy Assistance
• Employee Assistance & Wellness Programs

Associates working 30 or more hours per week additionally have access to:

• Short-Term & Long-Term Disability
• TDS Service Discounts
• Education Assistance
• Paid Volunteer Time

In addition to these benefits, all associates will have the opportunity to participate in our Associate Resource Groups, which are designed to encourage community and facilitate professional development. To learn more, click here.

Who is TDS Telecom?

TDS Telecom provides high-speed internet, TV entertainment, and phone services to a diverse range of communities, including small to mid-sized urban, suburban, and rural areas across the U.S. With over 50 years of experience, TDS is committed to building and expanding fiber optic networks that bring cutting-edge connectivity to neighborhoods nationwide. Serving over 1 million connections, our mission is to create a better world by delivering innovative communication solutions that enhance the way people live, work, and connect. Visit tdstelecom.com to learn more!

At TDS, we are committed to Equal Employment Opportunity (EEO) and value the difference of backgrounds, experiences and perspectives in our workforce. We consider all qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.

Pay Transparency

The listed pay range reflects the minimum and maximum base salary. Actual offers will be based on factors such as skills, qualifications, experience, location, and role-specific competencies. Some positions may also offer additional compensation, such as bonuses or equity awards.