New

Senior Growth Product Analyst

Cox
$79,400.00 - $119,000.00 / yr
parental leave, paid time off, paid holidays
United States, Georgia, Austell
Jul 09, 2025
The Atlanta Journal-Constitution (AJC) is evolving from a legacy newspaper into a modern digital media company, committed to delivering credible, compelling journalism that informs and engages Atlantans and the broader South. We're looking for a Senior Growth Product Analyst to help accelerate this transformation by uncovering insights that fuel smarter product decisions and drive user growth across the digital experience. This role sits at the intersection of product, growth, and data-focusing not just on how we market to users, but on how we design, optimize, and personalize the experience to grow our subscriber base and keep users coming back. You'll dive deep into user behavior data to analyze the full product funnel-from visit to subscription to retention-surfacing insights that inform product roadmaps, guide experimentation, and shape growth strategies. You'll use tools like Tableau, Amplitude, and Snowflake/SQL to turn raw data into compelling narratives that help cross-functional teams build better products. This is not a marketing analyst role-it's about how our product grows, not just how we promote it. What you'll do: Analyze the end-to-end digital experience, identifying product friction points and opportunities to improve acquisition, activation, engagement, and retention Develop dashboards in Tableau that provide product and growth teams with real-time visibility into KPIs, experiments, and performance trends Map and optimize user journeys using Amplitude-surfacing insights that support experimentation, personalization, and product design decisions Collaborate with product managers to define and track success metrics for features, funnels, and user behaviors Partner with engineering and data teams to ensure proper tracking is in place for key user interactions and events Support A/B testing and experimentation by helping define hypotheses, segment users, and evaluate results Work closely with marketing, editorial, and engineering stakeholders to build shared understanding of how users discover, engage with, and subscribe to our content Use SQL to extract, clean, and analyze data from Snowflake and other platforms as needed Present actionable insights in clear, visual, and compelling ways to help non-technical teams make smart product decisions What you bring: Qualifications Bachelors Degree plus 4 years of direct experience 4+ years in product analytics, growth, digital strategy, or a similar role Experience with product analytics tools like Amplitude, Mixpanel, or GA4-comfortable building funnels, user segments, and behavioral cohorts Strong Tableau skills-you can build dashboards that inform and inspire action Strong proficiency in SQL-you're able to pull and manipulate data independently A deep understanding of ecommerce, digital funnels, and subscription-based businesses Experience working closely with product teams to shape roadmaps, inform prioritization, and support experimentation Clear communication skills-you can tell stories with data and influence decisions A collaborative, curious mindset-you're excited by tough questions and cross-functional work Highly preferred experience in news/media, membership models, or high-volume consumer platforms Must live within a commutable distance to Atlanta Midtown Why it matters: To grow our mission and our audience, we need to understand not just what our users do-but why. You'll play a critical role in making the AJC's digital products smarter, more personalized, and more effective at serving our readers and growing our impact. USD 79,400.00 - 119,000.00 per year Compensation: Compensation includes a base salary of $79,400.00 - $119,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.