Senior Data Analyst - Outreach Analytics

Western Governors University
life insurance, flexible benefit account, parental leave, paid time off, paid holidays, sick time
United States, Utah, Salt Lake City
3949 South 700 East (Show on map)
Aug 19, 2025
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Professional 310 Pay Range: $88,300.00 - $132,400.00 Job Description What if your analysis helped more people access a college education? At WGU, we use data to drive access, equity, and innovation. As a Senior Data Analyst on the Outreach Analytics team, you'll work at the intersection of marketing, enrollment, and operations-turning customer journey data into strategy and impact. Your work won't just inform KPIs and dashboards-it'll help shape how thousands of students discover, choose, and succeed at WGU. What You'll Do Lead analytics using Adobe Customer Journey Analytics, delivering insights that inform strategy across Marketing, Enrollment, and Regional Ops Build dashboards, models, and visualizations that support campaign performance, forecasting, and cross-functional decision-making Partner with Data Engineering to improve data pipelines, ETL processes, and reporting structures Identify gaps in data quality and collaborate on solutions that improve accuracy, consistency, and actionability Present insights and findings in ways that spark decisions-whether that's via dashboards, memos, or stakeholder briefings Support a culture of continuous learning, both by mentoring others and staying current with tools and best practices Who You Are A data translator and problem-solver who can switch gears between SQL queries and strategic conversations Curious, adaptable, and driven by purpose-eager to support work that expands opportunity through education A strong collaborator, equally at home with data engineers, marketers, and executives What You Bring Bachelor's degree or equivalent experience in analytics, data science, behavioral psychology, or a related field 5+ years of experience in data analysis, BI, or decision science Hands-on experience in Adobe Customer Journey Analytics (or 3+ years in Adobe Analytics) Proficiency in SQL and data visualization platforms (Power BI preferred) Strong written and verbal communication skills-especially with non-technical audiences Work Location: This is a full-time, in-office position at WGU's headquarters in Salt Lake City, UT. You'll work side-by-side with a multidisciplinary team of analysts, researchers, and educators committed to data-informed innovation. #LI-FP1 Position & Application Details Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave. How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday. Additional Information Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu. Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.