Brand Marketing Manager

The Manager, Brand Marketing has a passion for building successful brands and a passion for food, understanding consumers deeply and formulating strategies and plans. The incumbent will be the brand advocate that owns all aspects of the marketing mix and spearheads the growth of the brands in their portfolio through the execution of highly effective strategies and initiatives.

Accountabilities and Responsibilities

• Lead the development and execution of annual marketing plans which address all aspects of the marketing mix including:
  
  
  
  
  • Innovative owned, earned, and paid advertising and media
  • Packaging
  • New product development and launches and base product renovations
  • Pricing
  • Promotion
  • Market Research
  
  
  
  
• Work closely with the Senior Brand Manager, Marketing Director and all internal and external functions to translate long-term strategy into highly effective annual marketing and customer marketing plans
• Establish and enhance product offering through identifying and assessing product and market opportunities
• Serve as brand lead for commercialization of product initiatives that deliver annual plan
• Support analysis and diagnosis of external and internal brand and/or competitive performance
• Work with the cross-functional teams (including Consumer Insights, Packaging Operations, Supply Chain, R&D, Finance) to develop and execute key business initiatives
• Work with key external agency partners to develop successful brand initiatives
• Manage brand marketing budget
• Oversees and is accountable for the assigned brand portfolio including day-to-day management with an understanding of P&L management

Qualifications

• Residing location within a 1 hour drive of Portsmouth, NH or Chicago, IL strongly preferred
• 3 to 5 years of progressive work experience in CPG brand management; An in-depth understanding of the US retail customers across channels is required
• Bachelor's degree in business administration, marketing, advertising, communications, economics, statistics, or a related field
• Demonstrated success in consumer-centric organizations
• Intimate knowledge of new trends in brand building and consumer engagement channels (digital, e-commerce, social, etc.)
• Agile, forward looking with a test, learn, improve, expand mentality
• Able to build and maintain lasting relationships with corporate departments, key business partners, and customers
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
• Excellent written and verbal communication skills
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
• High attention to detail and quality standards
• Strong understanding of IRI/Nielsen and/or other syndicated data sources

What's in it for you?

Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

• Competitive Salary
• Heath, dental & vision coverage
• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Supplemental Parental Leaves
• Disability Support
• Family friendly Flex policies & Summer hours
• Volunteer hours
• Learning and mentorship opportunities
• Safety focused work environment

To learn more please visit our career/LinkedIn/Indeed page

Current employees please note: this position is referral bonus eligible! See our policy for more details.

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