Group Manager, Social Media

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to craft and deliver outstanding digital experiences. We're passionate about empowering people to build powerful content, connect authentically, and transform how brands show up in the world.

We are looking to hire the very best and are committed to crafting outstanding employee experiences where everyone is respected and has access to equal opportunity.

Lead social media strategy for Adobe's executive social communications and sports marketing efforts.

You'll work at the intersection of content, culture, and influence - shaping strategy and execution across executive social programs and sports-related activations. This role reports into the Director Social of the Adobe Brand and collaborates closely with executive comms, brand marketing, sports marketing, PR, and cross-functional teams.

• Manage social media strategy for Adobe's senior leaders, crafting influential narratives to strengthen corporate reputation.

• Develop and implement social-first sports marketing strategies that bring Adobe's sponsorships, sports partnerships, and athlete collaborations to life across platforms.

• Collaborate with internal partners (Comms, Brand, Creative, Product Marketing) and agency teams to deliver outstanding content and storytelling that earns attention and builds community.

• Craft detailed editorial plans, content calendars, and activation roadmaps that align with platform trends and brand objectives.

• Provide creative direction and briefing for content development tailored to executive channels (e.g., LinkedIn, X) and high-impact brand campaigns in the sports and cultural arena.

• Track cultural trends, sports moments, and executive visibility opportunities - activating real-time content and positioning Adobe in key moments.

• Define critical metrics, manage measurement and optimization, and share performance insights to guide strategy and drive continuous improvement.

• Mentor and guide a high-performing team and agency partners, while directly owning high-stakes strategic and executive relationships.

What We Are Looking For

• 10+ years of experience in social media strategy, executive communications, or brand marketing, preferably at a global brand or agency.

• Strong editorial judgment and experience developing content and positioning for senior executives.

• Demonstrated success activating brand presence through sports partnerships or entertainment/cultural collaborations on social platforms.

• Expertise across social channels - especially LinkedIn, X/Twitter, Instagram, and YouTube.

• Experience managing agency partners, content production workflows, and campaign execution.

• Strong ability to collaborate effectively with cross-functional teams.

• A pulse on sports culture, social media trends, and the evolving landscape of executive visibility.

• Passion for Adobe's mission, values, and the intersection of creativity, technology, and culture.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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