AVP, Marketplace Sales

Summary of Position

• Responsible for EmblemHealth's direct to consumer markets including Medicaid and the Individual market-on and off the
  Exchange. Collaborate with Marketing, Operations, and other functional areas/departments to develop and implement
  strategies that closely align with business objectives of driving membership growth and retention of EmblemHealth's
• Medicaid and Individual consumer business. Develop and implement integrated marketing plans tailored to each market
  segment ensuring optimal target market penetration.
• Ensure alignment across all market segments maximizing EmblemHealth's ability to compete, grow and retain membership.
• Monitor the regulatory environment and its impact on all market segments to identify, anticipate, and respond to threats and
  opportunities; develop appropriate strategies to ensure compliance and adaptability.
• Identify, hire, & train staff members, developing them into strong performers and creating high-performing, results-oriented
  teams; ensure alignment of staff members' effort with departmental and corporate goals.

Principal Accountabilities

• Collaborate in the development of overall strategy to support EmblemHealth's sales efforts in multiple markets (DTC,
  Medicaid, etc.). Lead strategy implementation to ensure that all aspects of strategy execution maximize chances for
  success by aligning with departmental and corporate goals, allocating the appropriate resources to accomplish what is
  needed, and by leading change when required.
• Develop workforce and set goals utilizing both internal and external data, metrics, etc. to ensure motivation is in place
  to achieve consistently excellent, measurable results in the targeted areas (growth, retention, penetration) for specific
  market segments.
• Hire, train, mentor, and inspire staff; establish goals, monitor and manage performance of team using internal
  systems/analytical tools, information, and feedback. Identify workforce gaps and develop talent to fill gaps. Provide
  support for staff by addressing and resolving obstacles and impediments to performance.
• Develop and nurture the appropriate community-based relationships to help build the EmblemHealth Brand.
• Research, identify, and drive the development/creation of marketing approaches that target individual segments/
  demographics to facilitate market penetration and optimization of revenue and profit generation.
• Identify both internal and external factors that hamper the organization's ability to deliver results; ensure that the
  staff, the department, and the enterprise have workarounds, contingencies, and alternative paths to success in the
  event of sudden, major shifts in the environment.
• Act as change agent to drive and effect organizational change ensuring key deliverables are met.