Senior Director, Undergraduate Enrollment Marketing

Lubbock

42050BR

Marketing and Communications

Position Description

Manages and directs the day to day operations of a research center/institute or medium sized department. Plans, coordinates and supervises the operation and activities of the center/institute/department. Develops and implements policies and procedures, administers the budget, organizes tasks and sets priorities.

The Senior Director of Undergraduate Enrollment Marketing plays a key leadership role in the planning and implementation of integrated marketing efforts designed to attract, engage and enroll undergraduate students. Candidate will have expertise in branding, digital marketing and communications to guide the execution of multichannel campaigns and ensure consistent, compelling messaging in collaboration with internal partners to advance the university's undergraduate enrollment goals.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College

In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible.

Major/Essential Functions

• Execute marketing campaigns that reach prospective undergraduate students and their influencers (parents, counselors), ensuring consistency across print, digital and experiential channels.
• Conduct market research and leverage data to identify key audiences and refine messaging and strategy.
• Oversee development and execution of content that highlights the undergraduate student experience and academic opportunities, working closely with colleges and campus partners.
• Work with a team of marketing professionals, providing mentorship and fostering a collaborative, innovative work environment.
• Leverage and share performance analytics regularly to inform strategic decisions, monitor campaign effectiveness, and ensure alignment with undergraduate enrollment goals.
• Work closely with Admissions, colleges and student services to ensure a seamless student recruitment experience.

Required Qualifications

Bachelor's degree required in appropriate field based on assigned area of responsibility; Six years progressively responsible management experience. Additional education beyond Bachelor's may substitute for experience on a year for year basis.

Preferred Qualifications

• Master's degree in marketing, business administration, higher education administration or related field.
• Five years of progressive experience in marketing, with at least three years in a leadership role focused on undergraduate enrollment marketing.
• Strong understanding of undergraduate student recruitment trends, digital marketing strategies and enrollment management principles.
• Excellent communication, presentation and interpersonal skills.
• Exceptional leadership and team management abilities.
• Proficiency in data analysis and campaign performance measurement tools.
• Innovative mindset with adaptability to emerging marketing and enrollment trends.
• Proven record of successful, data-driven campaigns that support enrollment growth.

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Does this position work in a research laboratory?

No

Special Instructions to Applicants

Applicants are required to submit the following:

• A portfolio containing examples of strategic marketing campaigns, including details on tactics, messaging, and the key performance indicators (KPIs) or benchmarks used to assess their effectiveness.
• A video is not required

Required Attachments

Cover Letter, Portfolio and/or Video, Resume / CV

Job Type

Full Time

Pay Basis

Monthly

Minimum Hire Rate

5298.83

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan.

Travel Required

Up to 25%

Shift

Day

Schedule Details

Monday - Friday, 8:00am - 5:00pm

Grant Funded?

No

Job Group

First line Managers

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.