Senior Manager, Email Marketing

We are looking for a seasoned and strategic Director, Email Marketing, to lead high-impact email campaigns that drive agent engagement and revenue growth. This role is ideal for a performance-focused marketer with deep expertise in lifecycle email strategy, segmentation, and optimization with B2B marketing experience. Maintains a solid understanding of AmTrust's mission, vision, and values. Upholds the standards of the AmTrust organization.

Own end-to-end email marketing strategy, including segmentation, content development, testing, deployment, and performance analysis.
• Develop and execute lifecycle campaigns for onboarding, retention, reactivation, and cart recovery.
• Collaborate with cross-functional teams (Product, Sales, UX) to align email efforts with broader business goals.
• Manage multi-brand email programs for non-P&C, ensuring consistency and compliance across multiple audiences.
• Conduct A/B testing and data analysis to continuously improve open rates, click-through rates, conversion rates, and revenue attribution.
• Update audience lists, ensure list hygiene for optimal deliverability and performance, and resolve issues promptly.
• Maintain distribution calendars and coordinate with social content to support email initiatives.
• Ensure compliance with CAN-SPAM, GDPR, and CCPA regulations.
• Stay up to date with the latest email marketing trends, tools and best practices to enhance campaign effectiveness.
• Keeps current with market trends and demands.

Required:

• 7-10+ years of hands-on experience in email marketing, with a strong focus on lifecycle strategy and performance optimization.
• Proven success in increasing email engagement and revenue through targeted campaigns and testing.
• Experience with CRM platforms, marketing automation tools, and analytics dashboards - specifically HubSpot
• Strong copywriting, content & .html skills.
• Familiarity with UX principles and customer experience design.

Preferred:

• Experience managing high-volume promotional campaigns and enterprise email programs.
• Demonstrated ability to drive measurable results, including YoY revenue growth and improved engagement metrics.
• Insurance industry experience and knowledge.

This job description is designed to provide a general overview of the requirements of the job and does not entail a comprehensive listing of all activities, duties, or responsibilities that will be required in this position.

The salary range for this role is $125,000-$155,000/year. This range is only applicable for jobs to be performed in Scottsdale. Base pay offered may vary depending on, but not limited to education, experience, skills, geographic location, travel requirements, sales or revenue-based metrics. This range may be modified in the future.

#AmTrust

AmTrust Financial Services offers a competitive compensation package and excellent career advancement opportunities. Our benefits include: Medical & Dental Plans, Life Insurance, including eligible spouses & children, Health Care Flexible Spending, Dependent Care, 401k Savings Plans, Paid Time Off.

AmTrust strives to create a diverse and inclusive culture where thoughts and ideas of all employees are appreciated and respected. This concept encompasses but is not limited to human differences with regard to race, ethnicity, gender, sexual orientation, culture, religion or disabilities.

AmTrust values excellence and recognizes that by embracing the diverse backgrounds, skills, and perspectives of its workforce, it will sustain a competitive advantage and remain an employer of choice. Diversity is a business imperative, enabling us to attract, retain and develop the best talent available. We see diversity as more than just policies and practices. It is an integral part of who we are as a company, how we operate and how we see our future.