Associate Brand Manager, Prestige

Where Conviviality is at work.

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, The Glenlivet Gin, and Skrewball whiskey, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York, is $89,496.00 to $111,870.00. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary:

• A high-exposure brand management role within Pernod Ricard's acclaimed Prestige portfolio. The Associate Brand Manager will lead tactical execution and assist with strategic brand plan development for Redbreast, the leading Ultra-Premium Irish Whiskey brand in the US, Midleton Very Rare, a luxury Irish Whiskey, and Royal Salute, a rare and exceptional Scotch whisky.
• The role will include exposure to, and execution responsibilities in, the broader Prestige Portfolio multi-brand experiential (events) plan and multi-brand At-Pop (In-store) program development.
• This exciting role requires an agile and broadly skilled marketer with a brand management background who has strong analytical and project management skills, an entrepreneurial spirit and a general manager mindset. The ideal candidate will bring consumer centricity and commercial acumen and be able to balance strategic thinking with key execution priorities, manage multiple projects and collaborate with multiple stakeholders.
• Classic brand management responsibilities will include owning business analysis and budget management, leading cross functional teams (including but not limited to strategic communications, trade advocacy, finance, media, trade marketing, supply chain), executing key brand initiatives, and supporting brand planning & content creation.
• This role offers the opportunity to be autonomous while still being part of a large, cross-functional, and highly collaborative team. The position will report to the Brand Director, Prestige & Redbreast but also receive, and act upon, direction and advice from the SBM, Prestige Whiskey.

Major Responsibilities / Accountabilities:

• Strategic Planning: Assist in developing and delivering the annual operating plan and breakthrough consumer programs (which will include pre-pop, at-pop, and trade-facing programs). Evaluate creative ideas with a critical eye and help drive communication strategy media to shelf.
• Entrepreneurial & Consumer Centric Mindset: Deliver and iterate plans continuously with a resourceful, obsessive, and fearless mindset. Focus on winning share of hearts & minds and proving the case for brand expansion. Deep understanding of demand territories and consumer needs across the path to purchase.
• Innovation: Support the development of brand's long-term innovation pipeline (launch, content, competitive research, sell sheet creation, & budget planning).
• Social Media Management: Manage US social channel with support from agency and global brand team. Support Creative Content and Global teams on asset creation.
• Collaboration & Integration: Help to lead cross-functional and agency teams, fostering and building strong relationships, particularly with our Commercial Sales Team and Brand Ambassador teams.
• Analysis, Reporting, and Implications: Lead the analysis and reporting of market, competitor, and consumer trends to identify salient business risks/opportunities, working with divisional sales/marketing teams as necessary. Support financial accountability and P&L analysis through management of vendor purchase orders and A&P budget tracking. General management of supply, demand, and inventory challenges in partnership with the Supply & Operations team.
• Research: Perform analysis and derive implications to ensure marketing programs/expenditures meet KPIs. Consistently seek to improve the existing programming.
• Internal & External Brand Champion: Leverage excellent presentation and storytelling skills, passion and energy to be an advocate for the brand internally (e.g. management presentations) and externally (e.g. in front of key customers, PR events, etc.).

Required Experience/Competencies:

• Minimum: 3+ years of marketing experience, ideally in brand management.
• Preferred: Experience in CPG or BevAlc categories.
• Strong financial / business / analytical acumen; Must be proficient in Excel, PowerPoint and Nielsen/IRI.
• Experience building and executing 360 marketing programs (e.g. media, digital, PR/influencer, BTL, CRM).
• Excellent project management skills, with the ability to manage projects independently from start to finish.
• Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.
• Ability to collaborate, motivate and lead cross-functional teams with passion and enthusiasm.
• Ability to communicate effectively, verbally and in writing, and executive presentation skills.

Education:

• Minimum: Bachelor's degree (or equivalent), ideally in Marketing/Business.
• Preferred: MBA or advanced degree.

Nature & Scope:

• The position is part of the central marketing department. The position will work closely with divisional marketing, sales management, agency services, as well as various vendors.
• This role is based in New York City, NY.
• This position may travel up to 15% of the time.

When you join Pernod Ricard, you'll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it's what brings our culture to life.

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone's working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team's schedules.

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact us at PR_NA_TalentAcquisition@pernod-ricard.com.

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