CRM Lifecycle Associate

About Us

We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations-MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.

We were recognized as one of Glassdoor's "Best Places to Work".

Location: Jersey City, NJ ~ Hybrid

About the Role

As the CRM Lifecycle Associate, you will assist in building coherent promotions, create content and running the daily CRM execution to drive reactivation on an automated basis across the sports, casino and poker verticals and across all our brands in all states. You will be ensuring campaigns are data-driven, engaging and up to date, guaranteeing we reference the most recent developments in the local sports in our communication and our promotions. You will be working closely with the Sr. CRM Lifecycle Manager to ensure we achieve and exceed the business targets and needs.

Responsibilities

• Responsible for daily campaign execution, manage customercommunication through email, push notification and onsite channels and ensure the best possible tailor-made outcome for local market needs within the Lifecycle team as outlined by the CRM Lifecycle Manager.

• Be the creative counterpart for the CRM Lifecycle Manager to ensure promotions are relevant, engaging and from a business perspective sound.

• Support in campaign brief creation to the CRM operations team.

• Coming up with new concepts to drive customer reactivation.

• Deployment of a reward strategy that will maximize customer reactivation.

• Work with CRM systems and tools to ensure flawless delivery for all CustomerSegments at all times.

• Making sure campaigns have been thoroughly tested before presented to customers.

• Working closely with the CRM Operations team to make sure deadlines are met.

• Measure campaign performance and feedback results into the Senior Sports Manager.

• Ensuring that Customer Journeys are flawless, all hyperlinks work and there areno errors.

• Other required duties assigned by the Sr. CRM Lifecycle Manager.

Essential Functions

• Must be able to stand or sit and operate computers and other technological devices for extended periods of time.

Qualifications

• Previous experience in building and executing online communication plans.

• Experience with marketing automation tools and strategies.

• Good understanding of online marketing.

• Solid understanding of sports betting and/or gambling.

• Thorough comprehension of betting terminologies and betting in general.

• Ability to review data and draw conclusions and insights.

• Knowledge of CRM strategies, tools and channels in an online environment.

• Experience working with CRM or CMS tools like Sitecore, Exact Target, Otherlevels, HTML coding and/or Optimove.

• Ambitious and eager to learn with a focus on and interest in marketing, content, copywriting and communications.

• Eager to drive continuous improvement, flexible to challenge issues/opportunities.

• Can-do attitude, enthusiasm, energy and inner motivation to take actions to achieve goals beyond what is required.

• Team player willing to lend a hand when needed.

The annual salary range for this position is $63000 to $75000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.

Gaming Compliance & Licensing Requirements

As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.

In addition, candidates must comply with and support the company's responsible gambling policies, procedures and initiatives.

About Our Culture

Building BetMGM from the ground up takes effort, energy, and teamwork, but that's what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:

Believe in Your Game - Take your shot! There's a freedom to explore ideas usually only start-ups are lucky enough to experience.

Backed by the Best - With our expertise-merged with that of our world-class investors-we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.

Do What's Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.

Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.

What We Offer

As a valued employee, we're committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!

Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.

BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.

We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our company goals. So, we are committed to an inclusive culture for all and empowering our employees to thrive in meaningful careers. At BetMGM, we play to win, and we are "all in" together. If your experience looks a little different from what we've identified and you think you've got what it takes, we'd love to learn more about you.

If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.