Senior Marketing Coordinator

Description

Park Bank is hiring our newest Senior Marketing Coordinator to join the organization! Reporting to the VP of Marketing & Communications, the Senior Marketing Coordinator will be a dynamic addition to the team, helping drive the bank's marketing strategies and content development. This is a fantastic opportunity for a creative thinker with a passion for digital marketing and a desire to grow in a community-driven organization.

As the Senior Marketing Coordinator, you will work closely with the Marketing team onsite to develop high-quality content across various platforms. You are creative, collaborative, and take initiative on projects. You'll lead marketing campaigns, manage day-to-day activities, and partner with internal teams and external vendors to creatively represent Park Bank's brand through impactful marketing initiatives.

Work Location: 1815 Greenway Cross, Madison, WI 53713

Essential Functions & Duties

• Confidently understand digital marketing tactics and channels, including email marketing, social media, blog writing, webinars, search and display advertising, SEO, and SEM
• Maintain the bank's social media efforts, including posting structure and content calendar
• Work closely with the Creative Specialist to develop high quality marketing content such as graphics, videos, blogs, social media posts, and community success pieces
• Craft high-performing email campaigns using marketing automation to nurture leads and drive engagement
• Edit and proofread marketing communications, content, graphics, and other media assets to ensure brand alignment and visual standards
• Monitor and update website content ensuring it's up-to-date, user-friendly, and optimized for SEO
• Provide support for internal or external events
• Coordinate internal and external client communication strategies in collaboration with VP of Marketing & Communications
• Other duties as assigned

Requirements

Required Education and Experience

• Bachelor's Degree in Marketing, Communications, Business, or related field. Equivalent experience also accepted.
• 5+ years of experience in marketing, with a focus on digital, content development or equivalent combination of education and experience.

Additional Eligibility Requirements

• Team player who can also take initiative and work independently
• Strong written and verbal communication skills
• Excellent project management skills
• Community-driven mindset

Why Work for Park Bank?

• Robust Benefit Package Including Medical, Dental, Vision, etc.
• Four Different Benefit Packages to Choose What Fits Your Needs Best
• 10 Paid Holidays (Including Your Birthday)
• PTO That Increases Each Year of Service
• Generous 401K Company Match
• Wellness Reimbursement Program
• Associate Resource Groups (ARGs)
• Eligibility to participate in Bank-wide Bonus Program
• Hybrid Work Schedule Available
• And more!

• Park Bank is a drug free workplace. All candidates selected for new employment with PARK BANK will be required to submit to drug testing after a conditional offer of employment. Employment is contingent on the associate passing the drug test.
• Credit, Criminal and Driving history will be reviewed when making final employment decisions consistent with applicable laws.
• Park Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status and protected veteran status.
• The Immigration Reform and Control Act of 1986 requires employers to verify the employment status of each person hired.