Patient Insights & Engagement Lead

Make your mark for patients

We are looking for a Patient Insights & Engagement Lead who is intellectually curious, self-driven, and adaptable to join us in our Market Research & Insights team. This field based role requires up to 25% domestic travel.

About the role

You will drive and facilitate patient-centric insight and program performance generation and serve business partners across UCB's therapeutic areas. This individual will be responsible for leading the market research and patient program performance measurement activities for Direct-to-Consumer (DTC) Media & Patient Support Programs to drive actionable insights for UCB.

Who'll you'll work with

You will work closely with Global and Regional Insights Leads, business leads, and brand teams to define business questions and select the appropriate methodologies and techniques to provide insights and campaign performance results. Externally, you will work closely with vendors ensuring the successful execution of the fieldwork and performance measurement activities. Upon completion, they will review the collected data and make business-oriented recommendations to their business partners.

What you'll do

• Strategic Leadership & Partnership: Lead market research initiatives that support commercial, medical, and market access teams across the asset lifecycle. Provide strategic guidance to EU and global stakeholders.
• Insight Planning & Execution: Define business questions, select methodologies, manage vendors, and deliver insights that inform brand strategy. Ensure research is compliant with global SOPs and PV obligations.
• Cross-Functional Collaboration: Partner with TA Hubs, brand teams, finance, and global functions. Align with other Engines to share best practices and maximize learnings.
• Data-Driven Methodologies: Champion the use of secondary data and analytics-led approaches. Work with Advanced Analytics and regional teams to triangulate insights and leverage existing data sources.
• Impactful Reporting: Synthesize multiple data streams-including social media listening-to uncover the "why" behind the "what." Use frameworks to turn insights into action and monitor impact.
• Operational Excellence: Coordinate with legal, compliance, and safety teams to ensure smooth approvals. Use the Insights Guide and actionable insight framework to drive consistent execution.
• Day to Day: Collaborate with Global and Regional Insights leads, business lead and brand teams to improve internal and external stakeholder engagement and drive delivery of agreed insights projects across global, regional and local levels.

Interested? For this role we're looking for the following education, experience and skills

Required

• 7+ years of experience in marketing communications/strategy, market research and performance measurement roles within the pharma industry (agency or client side) or consumer packaged goods (CPG)
• Bachelor's Degree
  

Preferred

• Strong understanding of marketing strategy, brand management, media planning, primary market research methods and media program performance measurement
• Knowledge of pharmaceutical industry and/or DTC/media planning
• You can partner with and advise on stakeholder insights needs through a deep understanding of the business and knowledge of relevant available insights
• You possess strong quantitative, qualitative and interpretation skills, and you are a structured problem solver
• You are a crisp communicator and can tailor your communication style to technical and non-technical audiences alike
  
  

This positions reasonably anticipated base salary range is $164,000-$215,000 per year. The actual salary offered will take into account internal equity and may also vary depending on the candidate's geographic region, job-related knowledge, skills, and experience, among other factors.

Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!

About us
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.

Why work with us?
At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable federal, state, or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment, your employment with UCB, or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws, orders, and regulations.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.