Partner Marketing Manager - Hybrid

Are you a visionary marketing leader passionate about driving strategic growth through impactful partnerships? Aquent is partnering with a leading technology company that is at the forefront of delivering innovative enterprise offerings to customers. This organization thrives on a culture of collaboration, psychological safety, and a commitment to diversity, equity, and inclusion, ensuring every voice is heard and valued. As a pivotal member of their team, you will shape the future of their market presence, influencing product adoption and engagement by orchestrating compelling joint marketing initiatives with top industry partners. Your expertise will directly contribute to expanding reach, fostering strong customer relationships, and accelerating business objectives.

**About the Role:**

In this dynamic role, you will be the driving force behind the strategy, planning, and execution of joint marketing plans with the company's key industry partners. You will serve as a critical liaison, guiding internal and external stakeholders on market opportunities, providing essential context, and offering recommendations based on deep insights into offerings and features. This is an opportunity to define and execute innovative marketing campaigns that educate, engage, and drive adoption, leveraging diverse channels to achieve significant impact. You will operate with autonomy, solving complex problems and setting precedents, while being recognized as an expert in your field, anticipating industry trends, and championing an inclusive environment where all team members feel they belong.

**What You'll Do:**

* Lead the strategic management of partner marketing initiatives, ensuring alignment with overall business goals and market moments.

* Drive the planning and execution of comprehensive marketing campaigns, communications, and programs from conception to optimization, addressing user needs and business objectives.

* Act as a trusted expert on offerings and features, providing critical input into the development process, conducting market analysis, and predicting industry trends.

* Champion the creation of compelling marketing content, ensuring strategic positioning, collaborating with cross-functional teams for design and iteration, and overseeing final publication.

* Define and integrate user insights into product development and marketing strategies, advocating for enhanced user experience and engagement.

* Facilitate marketing plan development meetings, providing recommendations on portfolio strategy, prioritizing goals, and defining positioning to effectively engage target audiences.

* Manage the validation of market size and opportunity, leveraging subject matter expertise to identify landscape opportunities and build supporting rationales for projects.

* Develop and execute comprehensive go-to-market plans and messaging for new offerings and features, driving brand positioning, value propositions, and messaging strategy.

* Contribute to a culture of psychological safety and inclusivity, exercising sound judgment, mitigating biases, and adapting communication styles to foster diverse perspectives.

* Drive the development and rollout of strategic frameworks for marketing content across various channels, harmonizing processes for tracking key business metrics.

**What You'll Bring:**

* Bachelor's degree in Marketing, Communications, or a related field.

* 10+ years of proven experience in B2B, SaaS, or Enterprise marketing.

* 6+ years of proven experience in partner marketing, including building and executing marketing strategies with partners.

* Demonstrated experience executing diverse marketing activities such as digital roundtables with C-level audiences, events, webinars, account-based marketing initiatives, social, and digital marketing.

* Exceptional written and verbal communication skills.

* Strong analytical skills and a data-driven approach to decision-making.

* Proven ability in executive stakeholder management, including building and maintaining robust relationships with key partner contacts.

* Adeptness at thriving in a fast-paced, ambiguous, and collaborative environment.

* Proficiency in product positioning, data analysis and synthesis, and campaign management.

* Deep understanding of consumer behavior and industry knowledge.

* Expertise in client/partner management and advising.

* Strong storytelling capabilities and go-to-market activities knowledge.

* Experience in brand management and situational leadership.

* Ability to develop comprehensive marketing briefs.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.