Product Marketing Manager

Aquent is partnering with a leading innovator in the technology and subscription services industry, a company dedicated to connecting people through cutting-edge solutions. We are seeking a dynamic and strategic marketing professional to join their team and make a significant impact on how their valuable services reach and resonate with users. In this pivotal role, you will be instrumental in shaping the narrative for new features and promotional offers, driving user acquisition and engagement through insightful strategy and rigorous experimentation. Your work will directly influence the success of their offerings, translating complex capabilities into clear, human-centric benefits that delight customers.

**About the Role**

This role is for a strategic marketing leader who thrives on understanding consumer behavior and translating that into compelling value propositions. You will be at the forefront of defining how services are positioned and communicated, acting as the voice of the consumer to inform and guide product development and marketing initiatives. With a strong focus on experimentation, you will lead efforts to test and optimize messaging, ensuring every communication is impactful and drives measurable results. This is an opportunity to lead cross-functional efforts, develop high-performing assets, and contribute to the growth of widely used services.

**Key Responsibilities**

* Define and develop core value propositions, positioning, and messaging hierarchies for new and existing service features.

* Act as the consumer advocate, synthesizing market trends, competitive analysis, and raw consumer insights to craft resonant messaging strategies.

* Lead a robust experimentation roadmap, designing and managing messaging tests for promotional offers and features to identify optimal creative, copy, and value statements.

* Serve as the marketing lead in cross-functional teams (Product, Engineering, PR, Creative, Operations, Retail Channels) to ensure successful go-to-market launches.

* Partner with creative and channel teams to translate marketing strategy into high-performing assets, including landing pages, videos, emails, and digital ads for various placements.

* Own and analyze key performance metrics for campaigns, delivering regular reports to stakeholders and iterating on strategy to achieve targets.

* Act as a subject matter expert, providing input on product and feature development, market analysis, and industry trends.

* Drive the development and rollout of strategies for marketing content across various channels.

* Define, identify, collect, and track appropriate business metrics for new or existing ventures.

* Develop user insights to help cross-functional teams incorporate the user voice into product development and marketing strategies.

* Drive and manage medium to large-scale campaigns, assets, and communications to meet user needs and team objectives.

**Qualifications**

**Must-Have:**

* Bachelor's degree or equivalent practical experience.

* Minimum of 10 years of experience in product marketing or a closely related role.

* Experience managing end-to-end marketing campaigns and creative development, from brief to execution and reporting.

* Exceptional cross-functional collaboration and stakeholder management skills, with the ability to influence at all levels.

* Experience designing and managing A/B testing or marketing experimentation programs.

* Proven ability to analyze and synthesize qualitative and quantitative data (consumer insights, market trends, competitive analysis) to build a strategic narrative.

* Proficiency in product positioning, data analysis and synthesis, consumer behavior, and campaign management.

* Strong understanding of marketing briefs, client/partner management, brand management, industry knowledge, storytelling, and go-to-market activities.

**Nice-to-Have:**

* 15+ years of marketing experience, ideally in the tech or subscription service industry.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.